<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=9151474&amp;fmt=gif">
Skip to content

Connector

Taboola data, native spend counted.

Taboola places native ads across publisher sites, and the spend deserves the same measurement as search and social. Odins collects it daily, structures it, and manages the pipeline for you.

Book a demo See the data

Fully managed · reviewed September 2026

The data

What you can get from Taboola.

Everything the platform reports is on the table. Daily campaign performance is the default; the rest is added on request.

What it contains
Granularity
Campaign performance
What it containsDaily spend, impressions and clicks per campaign
GranularityPer campaign, per day
Structure
What it containsCampaign naming mapped into your hierarchy
GranularityPer campaign
Anything Taboola reports
What it containsItem and site-level reporting, added on request
GranularityAs offered by the platform

Collected through our managed pipeline layer. Raw data stays available in the warehouse delivery.

Why it matters

Native ads, no special pleading.

Content recommendation traffic is cheap per click. Whether it drives anything is what the model is for.

  • Collected daily and structured into your hierarchy, fully managed
  • Currency and naming normalized across markets
  • Measured in the marketing mix model on contribution and marginal return
  • Structured and raw data delivered to your warehouse
FAQ

Frequently asked questions.

How do we get Taboola data into our warehouse?

Taboola performance is collected daily into a managed pipeline, then delivered onward to BigQuery, Snowflake, Redshift or Databricks, raw and structured.

What level of detail can we get?

Campaign level daily by default, with item and site-level reporting added on request.

How is Taboola measured in the model?

As its own channel or inside a combined display and native channel, with contribution and marginal return estimated like every other channel.

We also run other native networks.

Readpeak and the rest land in the same structure. See all display and programmatic connectors.

Talk to our team

Marketing spend, modeled like an investment.

A 30-minute walkthrough of how your display spend would be collected and structured.

Book a demo