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● Marketing investment platform

Marketing spend, modeled like
an investment.

Odins connects all your marketing data, models what actually drives results, and points to where spend should go next.
Book a demo See how Odins works

600+

Data integrations

Bayesian

Marketing mix modeling

Monthly recommendations

Human-reviewed

LIVE · app.odins.ai
app.odins.ai / scenario-planner

Sales forecast

Planned spend

$1.4M

Forecasted revenue

$5.8M

Marginal ROAS

2.84×

+37% on same budget
Aprila Bank · loan applications
Used by leaders across finance, retail, and consumer brands
Aprila Bank Høie of Scandinavia CDON Nettbil Hyre tights.no Kokkeløren Kin
Platform

From a fragmented view to a full picture.

Marketing is one of the largest budget lines in any company, and one of the hardest to measure. Platform metrics capture only what happens inside their own walls. Odins gives marketing leaders a full, independent view of what actually drives revenue.
Size the budget, then allocate it.
Find the right total marketing budget, and how to split it.
Odins platform
Measure what actually drives revenue
A full-picture, independent view of what drives revenue, together in one model.
Reporting and insights
Decide before spending.
Board-level scenarios, channel-level plans. Advanced Bayesian models.
Scenario planning
A platform with a team behind it.
Every recommendation is reviewed before delivery. No data science team required.
Recommendations & testing
How it works

Turn your data into
decisions.

Budget size, channel allocation, and scenario planning usually live in separate tools on separate timelines. Odins unifies them into one platform, so marketing leaders know how much to spend, where to allocate, and what happens when conditions shift.
01

Integrate

600+ apps/platform connectors, digital and offline channels unified. Sales and revenue data mapped to your business hierarchy.
Google Ads Meta TikTok Influencers TV/Radio Sales & revenue
02

Model

Bayesian marketing mix models quantify the real relationship between spend and results with confidence ranges.
Saturation curves Adstock Seasonality Priors
03

Decide

Monthly recommendations, human-reviewed. Scenario planner for the board. Structured tests for the uncertain channels.
Reallocation Scenarios Modeling Board view
Methodology

Bayesian marketing mix modeling, explained.

Bayesian models, continuously validated against live data.
SATURATION
Diminishing returns, quantified.
Every channel has diminishing returns. Saturation curves map the response for each activity, so the budget can be allocated where the next dollar works hardest.
ADSTOCK
Impressions decay. Impact carries.
Marketing effect doesn't end when the campaign does. Adstock quantifies how long the spend keeps working.
PRIORS
Bayesian by design.
Odins model starts with documented assumptions, then lets the data update them. Every output has a confidence range.
Our approach
The platform

Every channel,
every decision,
one model.

app.odins.ai/reporting
reporting
Spend vs. revenue over time
Breakdown by channel
Budget vs. spend, channel contribution, and ROAS. Across every channel you buy media on.
+37%

Aprila Bank increased total loan applications from the same marketing budget.

See full case

“Odins has been instrumental in helping us optimize our budgets and tackle the complexities of modern marketing. They've built a model that sharpens our understanding of resource allocation, ensuring more reliable decision-making across the board.”

nicolai

Nicolai Lenouvel Hansen

Marketing Manager, Aprila Bank

Who it's for

Built for the people who decide the budget.

Marketing as an investment, reported in numbers every seat at the table already recognizes.

Show where marketing drives revenue.

Odins gives marketing leaders a full picture, independent view of what's actually working, across every channel.

  • Marginal return on the next dollar spent (by channel, weekly)
  • Reallocate between channels with confidence ranges
  • Always-on — live model, not a one-off report
For CMOs

Marketing, modeled like an investment.

Odins turns marketing spend into a modeled line item with marginal return, confidence ranges, and scenario plans — in numbers boards already recognize.

  • Model the spend needed to hit revenue and sales targets
  • Compare scenarios with confidence ranges
  • Marketing ROI in numbers the board understands
For CFOs and CEOs

Insights expire, systems don't.

Odins runs MMM as a system: managed integrations, monthly modeling, and human-reviewed recommendations.

  • Managed integrations across every channel, including offline
  • Bayesian models, operated by our team — no data science required
  • Human-reviewed recommendations. The model learns from outcomes.
For Data & Analytics leads

A monthly plan you can actually execute.

Get a ranked, channel-by-channel plan each month, with expected outcomes and confidence ranges.

  • Specific monthly recommendations per channel
  • Side-by-side scenario comparisons before you shift spend
  • Structured tests for channels the model is uncertain about
For Marketing Managers
CMO
2.84x marginal ROAS +9.2% $48.2M total revenue · +12.4%
CFO / CEO
Next $1M of spend $4.20 return · 95% CI
Data & Analytics Lead
Paid social saturates $42K/wk 95% credible interval · $38K–$47K
Marketing Manager
TV underspending +$114K to add this month

Talk to our team

See it in action.

Book a meeting to see how marketing leaders are turning marketing spend into measurable revenue.

Book a demo