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Data integration

All your marketing data, collected and structured for you

We connect to 600+ marketing platforms and manage every integration end to end, from setup to maintenance and monitoring. You never touch an API. Digital and offline, it's all structured the same way.

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You can't model what you can't compare

Marketing data lives in dozens of platforms, each with its own format, naming conventions, and update schedule. Before you can do anything useful, like model, report or plan from it, someone has to collect, clean, and structure your data.

Odins does this for you. We structure your data into your organizational hierarchy, by company, country, product line, brand, or however you run your business. Every channel and every source is structured the same way.

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What we connect, and how

600+ platform connectors, fully managed. If it has an API, we integrate it. If it doesn't, we have a process for that too.

  • Digital channels
  • Offline channels
  • Outcome data

Every major platform, ready out of the box

Google Ads, Meta, TikTok, Snapchat, LinkedIn, Pinterest, programmatic platforms, DSPs, all connected and syncing automatically. Campaign-level spend, impressions, clicks, and conversions flow in daily without manual exports.

Each channel is mapped to your business structure, so you can compare performance across platforms on equal terms.

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TV, radio, print and OOH structured like digital

Offline channels are where most analytics tools give up. Odins breaks costs down to individual spots, placements, and flights, and structures them so they sit alongside digital data in the same view.

TV, radio, out-of-home, print, events, sponsorships, influencer – if you spend money on it, we capture and structure it.

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Measure revenue, leads, sales

We connect to your CRM, e-commerce platform, ERP, or whatever system holds your business outcomes. Revenue, leads, units sold, sign-ups, whatever the metrics that matter for your business.

This is what makes the marketing mix model possible: connecting what you spend to what you get, across every channel simultaneously.

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Structured for your business, not ours

We don't just dump raw API data into a table. Every source is mapped to your organizational hierarchy.

Your structure, applied everywhere

  • Company & market
    Multi-market businesses see data broken down by geography and entity.

  • Product line & brand
    Spend and outcomes mapped to the products they support.

  • Campaign hierarchy
    Consistent grouping across platforms, regardless of how each ad platform names things.

What this enables

  • Cross-channel comparison
    Compare TV to paid search to social,  on equal terms, in the same view.

  • Model-ready data
    The same structured data feeds the marketing mix model automatically.

  • Warehouse export
    Push the structured dataset to your own warehouse for your existing BI tools.

Fully managed. You never touch an API

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We set it up

We connect every data source during onboarding: Digital APIs, offline data feeds, CRM, and outcome systems.

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We maintain it

APIs change, tokens expire, schemas update. We handle all of it, with no engineering time required from your side.

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We monitor it

Automated checks catch issues before they affect your data. If something breaks, we fix it. Usually before you even notice.

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You use it

Clean, structured data ready for reporting, modeling, and planning, without building or maintaining anything yourself.

Some customers use Odins purely for the structured, managed marketing data. It's that useful on its own.

What this means for your team

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For the CMO

Every channel in one structured view, online and offline, side by side. No more reconciling numbers from five different platform dashboards.

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For the CFO

Auditable, structured marketing spend data, broken down by the same hierarchy you use for financial reporting. One source of truth.

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For the media team

No more manual data pulls or CSV exports. Spend and performance data flows in automatically, structured and ready to use.

ONE SYSTEM

The foundation for everything else in Odins

Data integration isn't a feature, but the very foundation of Odins. The same structured data powers reporting, scenario planning, and monthly recommendations.

When you look at a number anywhere, it always traces back to the same clean, structured source. That's what makes the whole system work.

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Want to see how your data comes together?

Book a walkthrough. We'll show you how Odins connects and structures data from your specific channels and platforms.

Book a demo

Discuss your needs and challenges

Explore the most relevant features of Odins

See how to unlock more value from your data

Trusted by marketers world wide

Frequently Asked Questions

600+ and growing. All major digital advertising platforms, social media, programmatic, search, and more. If it has an API, we can connect it.

No. We handle the full integration — connecting APIs, structuring historical data, and mapping everything to your business hierarchy. Most customers need only a few onboarding sessions to align on structure.

We provide simple templates for capturing offline costs — down to individual spots or placements. Once captured, the data is structured identically to digital channels so everything is comparable.

We handle it. APIs change, tokens expire, schemas update. Our team monitors all integrations continuously and fixes issues — usually before you notice anything.

Yes. You can export the structured dataset to your own warehouse and connect it to your existing BI tools. The data format is consistent and documented.

We pull as much historical data as each platform's API allows — typically 2–3 years for most digital platforms. For offline channels, we work with whatever historical records you have available.

We map every data source to your organizational hierarchy — by company, country, product line, brand, or whatever structure matches how you make decisions. Every channel follows the same structure.

Yes. Some customers use Odins purely for structured, managed marketing data across every channel. It's valuable on its own as a single source of truth for marketing spend and performance.