Every source, mapped to your structure.

Odins connects online and offline channels plus sales and revenue data, and structures them into the hierarchy the business already runs on. Fully managed: no APIs or pipelines to maintain.

Book a demo See the connectors

Meta Ads

Google Ads

TikTok Ads

LinkedIn Ads

Snapchat Ads and more sources Sales and revenue Out-of-home

Radio

Without Odins

Marketing data is fragmented.

Every platform has its own format, naming conventions and attribution window.

Data sits in separate platforms

Each platform reports in its own format. Putting the whole picture together is manual work.

Offline reports often get lost

Reports arrive by email. The cost is known, but what was actually delivered rarely arrives as structured data.

Reports arrive too late to act on

By the time a quarterly report lands, the spend it covers is already finished.

“We have data in 20 platforms and no single version of the truth.”
Data & Analytics Lead

With Odins

All marketing data, connected and structured.

Every channel in one place, online and offline, structured the same way. Available in the warehouse your team already works in.

Integrates with any data source
TV, radio, out-of-home and print, structured like digital
Spend, sales and revenue mapped to your hierarchy: company, market, product line, brand
Fully managed by Odins and exported to your own warehouse. No data team required

app.odins.ai / data overview

Data overview WeeklyMonthly

Manual uploads	May2026	Jun2026	Jul2026	Trend
TV	103K	64 730	121K
Radio	42 118	27 905	49 630
OOH	71 445	39 812	84 226
Data connectors	May2026	Jun2026	Jul2026	Trend
Adform	190K	179K	73 996
Bing	168K	179K	61 864
Google	885K	850K	336K
Linkedin	122K	122K	54 863
Meta	831K	726K	297K
Pinterest	145K	127K	44 635
Prisjakt	61 334	64 263	23 707
Snapchat	213K	202K	85 097
TikTok	304K	296K	115K

What the structured data makes possible.

The same dataset feeds every model, report and recommendation in Odins.

Reporting and insights

Spend and business results in one view.

See reporting

Scenario planning

Test a budget before committing it, with a confidence range on every outcome.

See scenario planning

Recommendations

Where to invest more, to pull back, and what to test, reviewed by our team before delivery.

See recommendations

Odins MCP

Ask the model questions straight from the AI assistant the team already uses.

See Odins MCP

Data warehouse delivery

Raw and structured data, delivered to BigQuery, Snowflake or Databricks and connected to the BI tools your teams already use.

FAQ

Frequently asked questions.

How many platforms do you integrate with?

600+ and growing, across search, social, programmatic, and retail media, plus sales and revenue data. If a source has an API, we connect it directly. If it doesn't, we have a process for getting the data in.

How do you handle offline channels like TV and radio?

Offline cost is captured down to the individual spot, placement or flight, then structured exactly like digital so every channel sits in the same view.

Do we need a data team to set this up?

No. We connect the sources, structure the data and keep it running. The only thing we usually need from your team is access to sales data.

How long until the data is ready?

We connect the sources during onboarding and load 2 to 3 years of history at the same time. The first model follows 4 to 6 weeks from kickoff.

Can we push the data to our own warehouse?

Yes. Raw and structured data can both be delivered to BigQuery, Snowflake, Redshift or Databricks, and connected to the BI tools you already use.

What happens when a platform changes its API?

We fix it. APIs change, tokens expire and schemas update. Our team monitors every integration, so that work stays with us.

Can we use Odins just for the data, without the modeling?

Yes. Some customers use Odins purely for structured, managed marketing data, as a single source of truth for spend and performance. The modeling can be added later on the same foundation.