Prove what works. Defend the budget.

You know marketing works. Proving it in a board meeting is another matter. Odins gives you the numbers: which channels actually drive results, where you are overspending, and what budget you need to hit the targets. Updated monthly.

Book a demo What you get

app.odins.ai / saturation curves

Response by spend level

Last 12 months

Search Social TV

Without Odins

Every platform grades its own homework.

Google reports on Google. Meta reports on Meta. Attribution misses half the picture, and the CFO still asks what the company got for the budget.

Self-serving numbers

Platform reporting takes credit for demand that was coming anyway. Nobody measures across channels on equal terms.

Attribution runs out

Cookies fade and offline never shows up. The model behind last click gets weaker every quarter.

The budget meeting

When finance asks what the 10M delivered, a narrative is all there is. Narratives lose to spreadsheets.

With Odins

One independent model across every channel.

A Bayesian marketing mix model measures all channels in one place, digital and offline, and separates real incremental effect from baseline demand. Not what the platforms claim. What the data says.

Channel contribution, independent of platform claims and attribution inflation
Saturation curves show where the next krone stops earning its keep
Budget scenarios for any level, exportable for the board
Monthly recommendations specific enough to act on the same week

Modeled revenue by source

Feb – Jul 2026

Baseline (not media-driven)45.0%

Social Media16.0%

Search15.0%

TV9.0%

Display Advertising8.0%

Affiliate Marketing7.0%

Baseline is demand not driven by media: seasonality, price and market conditions.

In practice

Three conversations Odins prepares you for.

The difference between a CMO who defends and a CMO who leads is evidence. These are the moments where the model changes your position at the table.

The board asks for a 20 percent cut: run the scenario and show the trade-offs in minutes, with an optimized allocation at the lower level
The agency proposes more spend: check whether the channel is still in its efficient zone before you sign off
A new channel looks tempting: get a structured test design with budget, duration and clear success criteria

FAQ

Frequently asked questions.

How is this different from the numbers my platforms give me?

Platform reporting measures inside its own walls and takes credit generously. Odins models all channels together against your actual sales, so contribution is measured on equal terms, including offline.

Do I need a data team to use it?

No. Odins is fully managed: we handle integrations, build and retrain the model monthly, and review every recommendation before it reaches you.

How fast can I show results to my leadership?

The first model is typically live six to eight weeks after kickoff. From there you get updated recommendations every month, in numbers finance already uses.

What if the model is uncertain about a channel?

It says so. Every estimate carries a confidence range, and for uncertain channels you get a structured test plan instead of a guess.

Can I bring this into a board meeting?

Yes. Scenarios compare budget levels in revenue and expected return, the numbers a board already recognizes, and export cleanly into a board deck.