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The Odins platform

Turning marketing into a measurable investment

Odins integrates all your marketing data, builds and maintains marketing mix models, and turns it into decisions: Scenario planning for budgets, monthly recommendations for optimization, and structured tests for uncertain channels.

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Marketing knowledge that helps you grow

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600+
Platform connectors
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600+
Data connectors available
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4
Product pillars, one system
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Monthly
Updated recommendations

Marketing is expensive. It better be working.

You spend tens of millions across dozens of channels. Your data lives in 15 different platforms, each with its own metrics and definitions. Yet nobody in the organization can confidently answer the question: "Is this the right amount to spend on marketing?"

You don't solve that with another dashboard or a quickly-forgotten agency report. You need a system — one that connects the data, builds the model, and turns that into decisions you can act on every month.

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Step 1

Structure all of your data

We connect to 600+ marketing platforms and manage every integration end to end. Digital and offline, structured into your organizational hierarchy, by company, country, product line, or however you run your business.

  • 600+ platform connectors
  • Offline channels included
  • Structured to your business hierarchy
  • Managed end-to-end
Explore Data Integration
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Step 2

Turn data into insight

Get cross-channel reporting with model-driven metrics: incremental contribution, saturation curves and diminishing returns. All of it is updated automatically, and exportable to your own data warehouse and BI tools.

  • Digital and offline, side by side
  • Model-driven metrics (incremental contribution, saturation)
  • Push to your own data warehouse
  • Updated automatically
Explore Reporting & Insights
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Step 3

Find the right budget, then optimize it

Set a performance threshold and let Odins find the optimal total budget. Or fix the budget and optimize allocation across channels. Compare scenarios side by side and see the cost of every constraint.

  • Find the optimal total budget
  • Optimize allocation within a fixed budget
  • Compare scenarios side by side
  • See the cost of every constraint
Explore Scenario Planning
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Step 4

Test what you don't know

Every month, get specific, ranked recommendations: what to reallocate, how much to spend, and what needs further testing. All backed by expected outcomes and confidence ranges, reviewed by the Odins team.

  • Specific, ranked monthly actions
  • Structured tests for uncertain channels
  • Expected outcomes with confidence ranges
  • Human review from the Odins team
Explore Recommendations & Testing
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One system, not four products

These aren't separate tools bolted together. Data flows through one single pipeline: collect it and structure it, model and report it, plan and optimize it, then test and improve further. Every step makes the others better.

1. Data flows in

600+ connectors pull spend and outcome data from every channel, online and offline, and structure it into your organizational hierarchy. Fully managed, no engineering required.

2. Knowledge comes out

The marketing mix model processes all the data simultaneously, identifying what's working, what's saturated, and what's uncertain. Updated continuously, not once a year.

3. Decisions get made

Scenario planning shows you the optimal budget and allocation. Monthly recommendations tell you what to change, how much to move, and what to expect in return.

4. Results feed back

Every action generates new data, which sharpens the model, which improves the next round of recommendations. The more you use it, the smarter it gets.

A connected pipeline, not a toolbox

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Data flows in

600+ connectors collect and structure every channel, online and offline, into one unified dataset, mapped to your business hierarchy.

Data Integration
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Knowledge comes out

The marketing mix model processes all the data simultaneously, identifying what drives results, where saturation hits, and what remains uncertain.

Reporting & Insights
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Decisions get made

Scenario planning finds the right total budget and optimal allocation. Compare options side by side, and see the cost of every constraint.

Scenario Planning
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Results feed back

Monthly recommendations and structured tests generate new data, which sharpens the model and improves the next round of decisions.

Recommendations & Testing

Each step makes the next one better. That's what makes Odins a system, not a toolbox.

Who Odins is for

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"We spend €10M+ on marketing and can't confidently say whether it's the right number."

You need a system that connects what you spend to what you get, and tells you whether you should spend more, less, or differently.

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"We have data in 20 platforms and no single view of what's working."

You need one structured dataset that brings every channel together, so the same numbers feed reporting, modeling, and planning.

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"We built a model once, but nothing actually changed."

You need a system that doesn't just model. Odins recommends, tests, and feeds results back into the model, giving you options for monthly actions.

FULL SERVICE

Get a team behind the software

Odins isn't a self-serve tool you're expected to figure out on your own. We manage the integrations, build and maintain the model, and review every recommendation before it reaches you. Our team checks the logic, considers context the model can't see, and makes sure every suggestion is something we'd follow ourselves.

You get the rigor of a quantitative system and the judgment of a team that's seen this across dozens of companies. Full service means you use the system, while we run it.

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Want to see what this looks like with your data?

Book a walkthrough. We'll show you how Odins connects your data, builds the model, and turns it into decisions you can act on.

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Discuss your needs and challenges

Explore the most relevant features of Odins

See how to unlock more value from your data

Trusted by marketers world wide

Frequently Asked Questions

Odins is a marketing measurement and optimization system. We integrate all your marketing data, build and maintain a marketing mix model, and turn the model's outputs into concrete actions — scenario planning for budgets, monthly recommendations for optimization, and structured tests for uncertain channels.

Neither, exactly. Odins is a full-service platform: software that does the heavy analytical lifting, backed by a team that manages the data, maintains the model, and reviews every recommendation. You get the speed and rigor of a quantitative system with the judgment of experienced analysts.

Companies that spend meaningfully on marketing across multiple channels — typically €5M+ annually — and want to know whether they're spending the right amount, in the right places. Our customers include consumer brands, retailers, financial services companies, and other organizations where marketing is a significant investment.

Most customers are up and running within 4–6 weeks. That includes connecting all data sources, structuring historical data, building the initial model, and delivering the first set of insights and recommendations.

No. We manage all integrations, data structuring, and model maintenance. You need a few hours during onboarding to align on business structure and priorities, but no technical resources on an ongoing basis.

Agencies optimize within the channels they manage. Odins works across all channels simultaneously — including ones your agency doesn't touch — and gives you an independent view of what's actually driving results. We're not competing with your agency; we're giving you a system to evaluate and direct the total marketing investment.

It means we run the system for you. We manage data integrations, build and maintain the model, run the scenarios, generate the recommendations, and review everything before it reaches you. You focus on making decisions — we handle the infrastructure and analysis.

Yes. Some customers start with data integration and reporting before moving to scenario planning and recommendations. The system is modular — each part is valuable on its own, and each one makes the others better.