-1.png?width=1132&height=292&name=Asset%201@2x%20(12)-1.png "Odins.ai Logo")
About Odins
We believe marketing should be measurable
Marketing mix modeling existed long before Odins. But it was broken. That's why Odins was founded. We'd had enough of expensive consultancy projects done once a year and forgotten by spring. Open-source tools that required a data science team to implement. Platform dashboards that only showed you what one channel wanted you to see. No more!
We built Odins in order to make rigorous marketing measurement continuous, managed, and most importantly: Something you actually act on, every single month.
Don't spend your budget on gut feel and bias
Companies spend tens of millions on marketing every year. The data to measure it exists. The statistical methods to model it exist. But for most companies, the budget is still based on last year's version plus a percentage, adjusted by whoever argues loudest in the room.
Meanwhile, Google tells you Google is great. Meta tells you Meta is essential. While nobody has an independent view of what's actually driving the business.
We start with what you know, then sharpen it with data
Most modeling tools start with a blank slate and ask the data to figure everything out. That works if you're in the US with 50 state-level datasets. If you're running marketing in Norway, Germany, the UK, or Australia, you don't have that luxury.
Odins builds expert models by encoding your team's existing knowledge about how marketing works, then use Bayesian statistics to test and refine those beliefs against historical data. You end up with something better than either gut feel alone or a purely data-driven model that ignores your experience.
We manage the model for you
We manage the data integrations, build the model, validate it with your team, and update it monthly. You make the decisions, we handle the infrastructure and analysis. No data science team required on your side.
We tailor it for the real world
Most MMM tools assume you have 50 states of data to work with. Our Bayesian approach works with single-country time series — because that's the reality for most of the world's marketers.
We keep it always relevant
A model built once a year is a consultancy project. Odins is a system: data flows in daily, the model retrains monthly, and you get specific recommendations you can act on, not a 50-page report to file away.
We work with companies where marketing is a true investment
Our customers are typically companies spending NOK 50M+ annually on marketing across multiple channels — consumer brands, retailers, financial services, and other organizations where the CMO needs to defend the budget with numbers, not narratives.
They've usually tried some combination of agency reports, platform dashboards, and maybe even a one-off modeling project. What they haven't had is a system that connects data to models to decisions — and keeps it running month after month.
Based in Oslo. Built for marketers everywhere.
Odins is based in Oslo, Norway. The team combines experience from marketing analytics, data science, and product development — people who've worked on both sides of the problem: building models and actually trying to use them to make decisions.
Our long-term vision is straightforward: make marketing measurement as standard and accessible as financial reporting. Every company that spends meaningfully on marketing should have an independent, continuously updated view of what's working — not as a luxury, but as basic operational infrastructure.
