About Odins

We believe marketing should be measurable.

Marketing is one of the largest budget lines in any company, and one of the hardest to measure. Odins exists to change that: an independent view of what actually drives revenue, and what to do about it, every month.

Book a demo Our story

The Odins team around a table at the office in Oslo — The team behind the model Oslo, Norway

Our story

We lived the problem ourselves.

We ran a media agency, and we knew the problem from the inside: no one could say what the next marketing krone was actually worth. Not for a single client. So we built Odins to give the answer, and to make marketing measurement as standard as financial reporting.

2023 Founded in Oslo by four entrepreneurs.
2024 Six employees, building with bold pilot customers.
2025 Product ready. Raised NOK 16M.
2026 NOK 23M round led by Alliance Venture. Nordic expansion underway.

Retailtech of the Year (Norway)About NOK 40M raised to date

How we work

A managed system, not a one-off project.

Traditional MMM is a consulting deliverable: a report that is stale by the next quarter. Odins runs as a system. Data flows in daily, the model retrains monthly, and our team reviews every recommendation before it reaches you.

We manage the model for you: integrations, training, validation. No data science team required.
Built for single-country reality: expert knowledge and Bayesian priors make up for sparse data.
Retrained every month and verified against actual sales, so the model earns trust over time.
Every recommendation carries a confidence range. When the model is uncertain, we test instead of guessing.

Channel contribution, 80% ranges

from the posterior

Search 14 to 16% optimize

Social 9 to 13% optimize

Display 2 to 9% test first

A tight range is a decision. A wide range is a test plan, with cost boundaries.

Who we work with

For companies where marketing is a real investment.

Odins fits companies with a marketing budget above EUR 1M a year, and most of our customers invest many times that across channels: consumer brands, retail, and financial services. What they share is a leadership team that wants to defend the marketing budget with numbers, not narratives.

Multi-channel budgets, with online and offline unified in one model
CMOs and CFOs who plan the budget together, in numbers finance already uses
Happy to work alongside your agency, on one shared, independent basis for decisions

We believe marketing should be measurable.

We lived the problem ourselves.

A managed system, not a one-off project.

For companies where marketing is a real investment.

See Odins on your own data.