Walk in with options, not a defense.

When the board discusses the marketing budget, bring three scenarios with revenue forecasts and confidence ranges instead of one number and a narrative. The conversation changes.

Book a demo How it works

TV contribution to sales

last 12 months

"TV drove 10 to 15% of sales, most likely 12%" tells you more than "TV drove 12%".

The situation

One number against the room.

The board thinks in revenue, growth and risk. Most marketing reporting arrives in a different language, at a different speed.

The 20 percent question

'What happens if we cut?' deserves a quantified answer in the meeting, not an analysis three weeks later.

Marketing math against finance math

ROAS and CPM mean little to a board that thinks in revenue, growth and risk.

Promises without ranges

A forecast without a confidence range is a promise. Boards remember promises.

How Odins answers it

Three scenarios, ready for the deck.

Build scenarios for any budget level in minutes: current, cut and growth. Each comes with a revenue forecast, the expected return and a confidence range, in the numbers finance already uses.

Any budget level forecast against revenue, side by side
Confidence ranges make the risk explicit instead of implied
The cost of a cut and the return of an increase, quantified
Exports cleanly into board material

Channel contribution, 80% ranges

from the posterior

Search 14 to 16% optimize

Social 9 to 13% optimize

Display 2 to 9% test first

A tight range is a decision. A wide range is a test plan, with cost boundaries.

The cadence

Scenarios in minutes, not committee weeks.

Because the model is always current, a new scenario takes minutes, not a project. When the question changes in the meeting, the answer keeps up.

Model retrained monthly, so scenarios never run on stale data
Forecasts are stored and verified against actuals, which builds board trust over time
Works for the quarterly deck and for the surprise question on a Tuesday

FAQ

Frequently asked questions.

Can we build scenarios ourselves?

Yes. Scenarios are self-serve in the platform, while our team maintains the model behind them. For a big decision, we are happy to look at it with you.

What makes a forecast credible to a board?

That it is checkable. Every Odins forecast is stored before the actuals arrive, so over time the board can see how the forecasts have performed against reality.

Which numbers do the scenarios speak in?

Revenue, growth and expected return, with the marketing detail available underneath. The board sees the business case, not the channel plumbing.

How fast can we turn a scenario around?

Minutes, on a trained model. Change the total, shift the mix or set a target, and the forecast updates with its confidence range.