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For CEOs
Is your marketing budget the right size?
You approve tens of millions in marketing spend every year. But can anyone in the organization tell you — with numbers, not opinions — whether it should be more, less, or just differently allocated? Odins gives you that answer, updated monthly.
Marketing intelligence that drives growth
Marketing is your largest discretionary cost — but it's the least measured
Capital expenditure gets modeled. Headcount gets forecasted. But marketing — often the single largest discretionary line item — is still allocated based on last year's number plus a percentage, adjusted by whoever argues loudest.
The data to measure it properly exists. The statistical methods exist. What's been missing is a system that connects the two and gives you a clear, defensible answer: is this the right amount to spend on marketing, and is it going to the right places?
The question the board actually asks isn't 'which channels?' — it's 'how much?'
Channel allocation matters, but the bigger question is whether the total budget is right. Should you be spending €15M at all? Maybe €12M gets you 90% of the return. Maybe €18M pays for itself twice over.
Odins answers both questions. The model estimates the marginal return at every spend level — showing you exactly where the next million stops earning its keep. That's the number you need for the board, not a channel-by-channel breakdown.
An independent view of marketing ROI
Not what Google says about Google, or what your agency says about their channels. An independent statistical model that measures all channels simultaneously — giving you numbers you can trust.
Total budget right-sizing
The model estimates the marginal return at different spend levels. You see exactly where the total budget should be — not based on benchmarks or gut feel, but on your own data and your own performance thresholds.
Monthly proof, not annual reports
The model retrains monthly. Every month, you can see: did the predictions hold up? What changed? What do we recommend adjusting? Marketing accountability becomes continuous, not a once-a-year exercise.
From quarterly reviews to monthly evidence
Most marketing measurement happens once a year — if it happens at all. By the time the results are in, the market has moved. Odins changes that cadence fundamentally.
Data flows in daily. The model retrains monthly. Recommendations are always current. Your marketing team can walk into any meeting with: 'here's what we spent, here's what it delivered, here's what we're changing, and here's what we expect.' That's the level of accountability you'd expect from any other major investment.
Trusted by marketers world wide
