Is the marketing budget the right size?

You approve tens of millions in marketing spend every year. Can anyone tell you, with numbers rather than opinions, whether it should be more, less, or just allocated differently? Odins gives you that answer, updated monthly.

Book a demo What you get

app.odins.ai / verification

Forecast vs actualsforecast made at the cutoff, before actuals arrived

91% accuracy

Actuals Forecast

Without Odins

Marketing is the last unmodeled investment.

Capital expenditure gets modeled. Headcount gets forecasted. Marketing, often the single largest discretionary line, still runs on habit.

Allocated by inertia

Last year plus a percentage, adjusted by whoever argues loudest. That is how one of the largest budgets in the company gets set.

Accountability once a year

Results arrive quarters after the money is spent, in a report nobody can act on anymore.

The board question

'What are we getting for this?' deserves better than a feeling and a benchmark slide.

With Odins

The total budget question, answered on your own data.

Channel split matters, but the bigger question is the level. Maybe 12M gets you 90 percent of the return. Maybe 18M pays for itself twice over. The model estimates marginal return at every spend level and shows where the next million stops earning its keep.

An independent view of marketing return, not the platforms' or the agency's
Total budget right-sizing based on your own performance, not industry benchmarks
Scenarios in revenue and growth terms, ready for the board
A fully managed system: no data science team, no internal project

Cadence

From annual reviews to monthly evidence.

Data flows in daily, the model retrains monthly, and forecasts are checked against actual sales. Marketing accountability becomes continuous, like any other major investment.

Every month: what we spent, what it delivered, and what we change next
Forecasts are made before the answer is known, then verified when actuals arrive
Quarterly strategy sessions on budget, scenarios and alignment

FAQ

Frequently asked questions.

Can it tell us the right total budget, not just the split?

Yes. The model shows marginal return at every spend level, so you see where the budget stops paying for itself and where there is still room to grow profitably.

How independent is it really?

The model is trained on your spend and sales data and treats every channel on equal terms. Odins sells no media and takes no commission, so the recommendation has no side to take.

What does it demand from my organization?

Very little. Approving data access takes about twenty minutes, our team handles the rest, and the first model is typically live in six to eight weeks.

How do I know it works?

Every forecast is stored before actuals arrive, so accuracy is verifiable month by month. Aprila Bank got 37 percent more loan applications from the same budget by reallocating on the model's recommendations.

Does it replace our agency or marketing team?

No. It gives them, and you, one shared and independent basis for decisions. Strategy and execution stay where they are.