-1.png?width=1132&height=292&name=Asset%201@2x%20(12)-1.png "Odins.ai Logo")
How it works
How Odins turns data into decisions
Odins collects all your marketing data, online and offline, builds a statistical model of what's actually driving results, and turns that into concrete budget recommendations. No black boxes, no gut feel. Here's how.
The marketing knowledge to help you grow
We collect and structure all your marketing data
Every marketing channel you run (Google, Meta, TikTok, TV, radio, OOH, events, sponsorships) gets connected and synced automatically. Digital channels go through API, offline channels through simple templates. Everything is mapped to your business hierarchy: by company, country, brand, product line. The same structure is used for every source.
- 600+ platform integrations
- Digital + offline, structured the same way
- Mapped to your organizational hierarchy
- Daily syncs, fully managed
We build a model that starts with what you already know
Every budget decision you've made reflects a belief about what works. When you gave Google Ads 40% of the budget, you assumed it drives significant value. Odins encodes these existing beliefs into the model as a starting point. Then we use 2–3 years of historical data to test if you're right. Where the data agrees, confidence increases. Where it disagrees, the model adjusts. The result is a statistical model of how each channel actually drives your results.
- Starts with your team's existing beliefs about marketing
- Tests those beliefs against 2–3 years of historical data
- Models diminishing returns per channel (saturation curves)
- Accounts for seasonality, price, and external factors
Find out what works, and what to do next
The model produces a clear picture: which channels drive the most incremental value, which are hitting diminishing returns, and where there's room to grow. Every estimate comes with a confidence range. When the model is sure, it says so. When it's not, it tells you how to find out.
- Channel-by-channel contribution to results
- Diminishing returns visibility (saturation curves)
- Cross-channel comparison on equal terms
- Confidence ranges, not false precision
Get concrete recommendations, not just charts
Odins doesn't stop at 'here's what happened.' Each month, you get specific recommendations: which channels to increase, which to reduce, where to test. You can also run your own scenarios: 'What if we increase budget by 20%?' or 'what happens if we cut TV?' You get a full projected outcomes, including a confidence range.
- Monthly budget recommendations (reviewed by our team)
- Scenario planning with projected outcomes
- Structured test plans for uncertain channels
- Results feed back into the model, then the cycle repeats
Data collection
We connect to every platform you use. 600+ integrations via API, plus simple templates for offline channels like TV, radio, and events. Everything's mapped to your business structure, and fully managed.
Model building
We encode your team's beliefs about marketing performance, then test them against historical data using Bayesian statistics. The model isolates each channel's effect while accounting for seasonality, price, and external factors.
Insight generation
The model shows each channel's true incremental contribution, where you're hitting diminishing returns, and where there's room to grow. Every estimate has a confidence range.
Monthly recommendations
Specific, ranked actions: increase here, reduce there, test this. Reviewed by our analysts before they reach you. Plus scenario tools so you can explore 'what if' questions yourself.
Not a black box. See how every number is derived
Some tools give you a number and say 'trust us.' Odins shows you the model behind every recommendation. You can see the saturation curves, the confidence intervals, the starting assumptions and how the data changed them. If something doesn't match your experience, we dig in together. The model should confirm what you know and reveal what you don't, not contradict reality.
"We spend millions but can't prove what's working."
The model isolates each channel's real contribution, independent of what Google or Meta report about themselves.
"We know we should optimize, but don't know where to start."
Saturation curves show exactly where money is being wasted and where incremental spend would drive the most return.
"We've tried marketing mix modeling before and it was a black box."
Every model component is visible and explained. Starting assumptions are set with you. If something doesn't look right, we adjust it together.
We do the work, you make the decisions
Odins isn't a self-serve tool you're expected to figure out alone. We set up every integration, build the model, validate it with your team, and update it monthly. Your involvement is typically 2–3 onboarding sessions to align on business structure and starting assumptions, then a monthly review of results and recommendations. The heavy lifting is ours.
Trusted by marketers across finance, retail, and consumer brands
