-1.png?width=1132&height=292&name=Asset%201@2x%20(12)-1.png "Odins.ai Logo")
From data to decisions, every month.
Odins connects your marketing data, models what actually drives results, and turns it into budget recommendations you can act on. Fully managed, retrained monthly.
Data
Every channel, online and offline, plus sales and revenue. Structured, fully managed.
Model
Bayesian MMM, built on what your team already knows and verified against actuals.
Decisions
Budget recommendations, scenarios and reports. Reviewed by our team before delivery.
Results feed the next model, and the loop repeats.
Most MMM goes stale.
A model is only as good as the process around it, and most marketing mix modeling fails on the process.
A report, not a system
The consultants leave, the deck lands, and the insights are stale by the next quarter.
A number and "trust us"
Black-box tools produce estimates nobody can inspect, so nobody acts on them.
DIY eats the team
Open-source frameworks work, if you staff data scientists to build, verify and maintain them.
Four steps, on repeat.
Marketing mix modeling as an always-on system, not a one-off project.
Connect the data
Every channel, online and offline, plus sales and revenue. 600+ connectors, fully managed, with 2 to 3 years of history loaded at onboarding.
See data integrationEncode what you know
Your budget already reflects beliefs about what works. We document them in 2 to 3 sessions and build them into the model as its starting point.
How we set priorsTrain and verify
The model tests those beliefs against roughly 150 weeks of history. Every forecast is checked against actuals once they arrive.
How we stay accurateDecide, then repeat
Monthly recommendations, reviewed by our team: invest more here, pull back there, test this. Results feed the next model.
See recommendationsSee it in the platform.
The system delivers through the platform: structured data, reports, scenarios and recommendations in one place.
Data integration
Every channel, online and offline, structured into one dataset.
See data integrationScenario planning
Test a budget before committing it, with a confidence range on every outcome.
See scenario planningRecommendations
Where to invest more, where to pull back, and what to test, every month.
See recommendationsFully managed
Our team runs the integrations, the models and the recommendations. Your team makes the decisions.
Frequently asked questions.
How long does it take to get started?
Typically 6 to 8 weeks from kickoff to first model. Most of that is data collection and structuring; the modeling itself runs in days.
How much historical data do you need?
Ideally 2 to 3 years of spend and outcome data. We can work with less; more history gives stronger estimates.
What if we don't have data for offline channels?
We provide simple templates for offline costs. Even rough numbers for TV or events beat leaving the channels out.
How often is the model updated?
Monthly. New data flows in daily, and the model retrains so the estimates follow reality.
What outcomes can the model predict?
Revenue, leads, sign-ups, app installs: whatever your key business metric is, the model is built around it.
Do we need a data team to use Odins?
No. We handle the technical work. Your team works with reports, scenarios and recommendations, not code.
How is this different from what Google and Meta report?
Platform reporting sees only its own channel and grades its own homework. Odins measures every channel with one independent model.
Marketing spend, modeled like an investment.
A 30-minute walkthrough of what the model would look like for your channels and markets.
Book a demo