Test the budget before you spend it.

Odins forecasts any budget plan against revenue, with a confidence range on every number. Change the total, shift the mix, and see the outcome before the money is committed.

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app.odins.ai / scenario planner

Optimized allocation

vs current plan · same total budget

Jan – Dec 2027

+9.4M

Forecast revenue uplift · 80% range +5.1M to +13.6M

Actuals Current plan Optimized plan 80% confidence

Without Odins

Budget decisions are opinion battles.

The forecast lives in a spreadsheet, the assumptions live in someone's head, and the answer arrives months after the decision.

Next year is last year plus a percentage

Budgets get set by habit and negotiation, not by what the next krone actually returns.

Scenarios live in spreadsheets

Every version has its own assumptions. Nobody can say which plan the business should trust.

The answer arrives after the money

Whether the plan worked only becomes clear quarters later, when the budget is already spent.

With Odins

Every plan, tested before it's spent.

Build a scenario in minutes: change the total budget, shift the channel mix, or let the model find the best allocation. Every forecast comes with a confidence range.

Forecast revenue for any budget level or channel mix, on your own trained model
Optimize the allocation within a total, or find the right total budget
A confidence range on every number, so you know how sure the model is
Scenarios compared side by side, in the numbers finance already uses

app.odins.ai / scenario planner

Scenario comparison ForecastCompare

Scenario	Media budget	Forecast revenue	80% range	vs current
Current plan	24.0M	118.2M	112M to 124M	baseline
Reallocated, same total	24.0M	127.1M	121M to 133M	+7.5%
Right-sized budget	27.5M	138.4M	130M to 146M	+17.1%

Ranges are 80% confidence intervals from your trained model. Bars show the channel mix per scenario.

Scenarios are one part of one system.

The same structured data and the same model power every scenario, report and recommendation in Odins.

Data integration

Every channel, online and offline, structured into one dataset.

See data integration

Reporting and insights

Spend and business results in one view.

See reporting

Recommendations

Where to invest more, to pull back, and what to test, reviewed by our team before delivery.

See recommendations

Odins MCP

Ask the model questions straight from the AI assistant the team already uses.

See Odins MCP

From scenario to plan

When a scenario is approved, it becomes the budget the model tracks. Next month's recommendations measure reality against it.

FAQ

Frequently asked questions.

Where do the forecast numbers come from?

From your own model. Odins trains a Bayesian marketing mix model on your spend, sales and revenue data. Scenarios run on that model, not on industry benchmarks.

How accurate are the forecasts?

Forecast accuracy typically lands at 85-90% or better, and it is verifiable: every forecast is stored, so you can compare it against what actually happened.

What can we change in a scenario?

The total budget, the split across channels and markets, and the period. Build a plan by hand, or let the optimizer propose the allocation.

Can it tell us the right total budget, not just the split?

Yes. The model shows where each channel saturates, so you can see the budget level where the marginal return stops paying for itself.

What does the confidence range mean?

Every forecast is a range, not a single number. A narrow range means the model has strong evidence. A wide one means the outcome is uncertain, and you know that before you commit, not after.

Can we present scenarios to the board?

Yes. Scenarios compare budget levels in revenue and expected return, the numbers a board already recognizes. Many teams bring the comparison view straight into the budget meeting.

Do we need analysts to run scenarios?

No. Scenarios are self-serve in the platform, and our team maintains the model behind them. For a big decision, we are happy to look at it with you.