Measure what actually drives revenue.

A full-picture, independent view of what drives revenue, together in one model. Cross-channel, online and offline, updated automatically.

Book a demo See the reporting view

app.odins.ai / reporting

Feb – Jul 2026

52.39M

Modeled revenue — 55% media-driven

SourceSpendRevenue

Baseline—45.0%

Social Media39.1%16.0%

Search29.5%15.0%

TV3.6%9.0%

Display Advertising15.8%8.0%

Affiliate Marketing12.0%7.0%

Baseline is demand not driven by media.

The reporting view

See spend against what it actually returns.

Cross-channel reporting, online and offline. Spend tracked against modeled revenue over time, in Odins or pushed to your warehouse.

Spend and modeled revenue over time
Online and offline spend in one view
Incremental contribution, saturation, and marginal ROAS

app.odins.ai / reporting

Dashboard 3 months6 months1 year

Media spend

22.53M

Revenue

52.39M

Spend and revenue Spend Revenue

Media spend breakdown BudgetTVSearchSocial MediaAffiliate MarketingDisplay Advertising

Apr 2026

TV253 175Search1 335 495Social Media1 846 834Affiliate Marketing567 481Display Advertising766 844

Channel breakdown

The whole media budget in one place.

Digital and offline spend, month by month, in one structured view. Every channel is measured the same way, so the numbers can be compared directly, and nothing has to be aggregated by hand.

Export Grid Charts

Monthly media spend by channel, April to June 2026, with the spend total per channel.
	1	2	3	4	5
1		Month
2	Channel	April	May	June	Spend
3	Affiliate Marketing	567 481	484 427	445 497	1 497 405
4	Display Advertising	766 844	647 391	591 789	2 006 024
5	Search	1 335 495	1 179 083	1 158 900	3 673 478
6	Social Media	1 846 834	1 615 589	1 472 277	4 934 700
7	TV	253 175	102 523	64 730	420 428
8	Grand Total	4 769 829	4 029 013	3 733 193	12 532 035
9
10

From reporting to decisions.

The same numbers carry through to every scenario and recommendation Odins delivers.

Reporting and insights

Spend and business results in one view.

Scenario planning

Test a budget before committing it, with a confidence range on every outcome.

See scenario planning

Recommendations

Where to invest more, to pull back, and what to test, reviewed by our team before delivery.

See recommendations

Odins MCP

Ask the model questions straight from the AI assistant the team already uses.

See Odins MCP

Data warehouse delivery

Raw and structured data, delivered to BigQuery, Snowflake or Databricks and connected to the BI tools your teams already use.

See data integration

FAQ

Frequently asked questions.

We already have reporting in each ad platform. What does this add?

Platform numbers are self-reported, one channel at a time. Odins shows every channel together, and because the data feeds an independent Bayesian marketing mix model, the reporting also includes incremental contribution and marginal ROAS that no single-platform tool can produce.

Do we need to build anything to get started?

No. Odins handles the integrations end-to-end. Once the sources are connected, reports are generated automatically: no pipelines to build, no dashboards to configure.

How often is the data updated?

Automatically, as new data comes in from the connected sources: typically daily for digital channels, and as frequently as the source allows for offline.

Can we use our own BI tools instead?

Yes. The structured dataset can be pushed to your own warehouse and connected to Power BI, Looker, Tableau or whatever the team already uses.

Is the reporting data the same data that feeds the model?

Yes. One structured dataset feeds the reports, the model, the scenarios and the recommendations. Every recommendation traces back to the numbers shown in the reports.