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Reporting & insights

One view across everything, always current

Get acomplete cross-channel view of marketing spend and performance, online and offline, side by side. Updated automatically. No pipelines to maintain, no dashboards to rebuild.

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Your data is everywhere. Your view shouldn't be.

Most marketing teams piece together performance from platform-specific dashboards. One for Meta, one for Google, one for TV, one for the CRM. Each shows a different slice, with different definitions, at different update frequencies.

Odins gives you a single, structured view across all channels. The same data that feeds the marketing mix model also feeds your reports. This means what you see in the dashboard and what drives your planning decisions is always the same.

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Three views, one source of truth

Every report draws from the same structured dataset. Whether you need a high-level overview or channel-specific detail, the numbers always reconcile.

  • Cross-channel overview
  • Model-driven metrics
  • Export & integrate

See all channels in one place

Total marketing spend and performance across every channel, online and offline, in a single view. Broken down by channel, period, and KPI. No manual aggregation, no spreadsheet stitching.

Compare cost, impressions, and outcomes across channels that don't normally sit side by side. When TV, paid search, and social are in the same view, the relative scale becomes obvious.

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Metrics that go beyond last-click

Because the data feeds directly into a marketing mix model, you also get metrics no dashboard tool can generate on its own: incremental contribution per channel, saturation levels, and marginal ROAS.

These are outputs of the model, not raw data. They show what actually drove the result, and how much room each channel has left to grow. Learn how the model works →

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Use it here, or push it to your own tools

View reports directly in Odins, or push the structured dataset to your own data warehouse. Connect it to Power BI, Looker, or whatever your team already uses.

You can also grant limited access to external partners. An agency can follow costs vs. budget and performance for the channels they manage, without seeing the full picture.

Either way, you're working from the same source of truth. The same data powers the models, the scenarios, and the recommendations.

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What you get out of the box

No setup required. Once your data is connected, these views are available immediately.

Spend & performance tracking

  • Total spend by channel and period
    See where every euro goes, updated automatically.

  • Cost metrics
    CPM, CPC, CPL, and CAC across all channels, comparable and consistent.

  • Outcome metrics
    Revenue, leads, conversions, or whatever KPIs matter to your business.

Model-powered insights

  • Incremental contribution
    What each channel actually drives, beyond what would happen anyway.

  • Saturation & efficiency
    Which channels have room to grow and which are hitting diminishing returns.

  • Base vs. marketing-driven
    How much of your outcome comes from marketing vs. organic demand.

How the model produces these metrics →

Why this is different from another dashboard

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Already structured

Your data is cleaned and harmonized as part of onboarding. Reports work from day one. No ETL to maintain.

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Model-connected

The same data feeds the MMM. What you see in reports is what drives your planning and recommendations.

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Always current

Data updates automatically. No weekly refresh rituals, no broken pipelines to fix on Monday morning.

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Offline included

Channels that most dashboards ignore, like TV, radio, print and OOH, are included alongside digital.

Most dashboard tools show you what happened. Odins shows you what happened, why it happened, and what to do about it.

What this means for your team

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For the CMO

A single view that shows total marketing performance across all channels. Walk into any meeting with consistent numbers, not a patchwork of platform reports.

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For the CFO

Clear, auditable data on marketing spend and return. One source of truth with no discrepancies between what marketing reports and what finance sees.

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For the media team

Channel-level detail updated automatically. Spend less time pulling data and more time acting on it.

ONE SYSTEM

The foundation for everything else

Reporting isn't a standalone feature. It's the visible surface of a system that also powers scenario planning and monthly recommendations.

The same structured data feeds the model, the scenarios, and the reports. When you look at a number in a report, it's the same number the model uses to generate your next recommendation.

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See your data in one place

Book a walkthrough. We'll show you what cross-channel reporting looks like with your own data connected.

Book a demo

Discuss your needs and challenges

Explore the most relevant features of Odins

See how to unlock more value from your data

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Frequently Asked Questions

No. Once your data sources are connected through Odins, reports are generated automatically. There are no pipelines to build or dashboards to configure.

Yes. You can push the structured dataset to your own data warehouse and connect it to Power BI, Looker, Tableau, or whatever your team already uses. The data format is consistent and documented.

Data is updated automatically as new information comes in from connected sources — typically daily for digital channels, and as frequently as the source allows for offline channels.

All of them. Digital channels (paid search, paid social, display, video) and offline channels (TV, radio, print, OOH) sit side by side in the same view with consistent metrics.

Platform dashboards show you one channel at a time, using that platform's own attribution. Odins shows all channels together — and because the data feeds into an independent marketing mix model, you get metrics like incremental contribution and marginal ROAS that no single-platform tool can provide.

Two layers. First, actual data: spend, impressions, clicks, conversions, and cost metrics across all channels — updated automatically. Second, model-derived metrics: incremental contribution, saturation levels, marginal ROAS, and the split between base demand and marketing-driven outcomes. The first is raw data; the second comes from the marketing mix model.

Yes. That's the point. One structured dataset feeds reports, the marketing mix model, scenario planning, and recommendations. There's no discrepancy between what you see and what drives your decisions. See how the full process works →

You can break down data by channel, time period, KPI, and campaign grouping. If you export to your own BI tool, you have full flexibility to build any view you need on top of the structured dataset.