-1.png?width=1132&height=292&name=Asset%201@2x%20(12)-1.png "Odins.ai Logo")
For CMOs
Prove what's working. Fix what isn't. Defend the budget.
You know marketing works — but 'I believe it works' doesn't survive a board meeting. Odins gives you the numbers: which channels are actually driving results, where you're overspending, and exactly how much budget you need to deliver the targets. Updated monthly, not annually.
You know it works — now prove it with numbers
Every CMO faces the same paradox: you're responsible for driving growth, but the tools to prove it are unreliable. Platform reporting is self-serving. Attribution models are incomplete. And when the CFO asks 'what did we get for that €10M?' — you're left defending a narrative, not presenting evidence.
Odins changes that dynamic. An independent statistical model measures all channels simultaneously — giving you a single, consistent view of what's actually working. Not what Google says about Google, not what Meta says about Meta. What the data says, period.
Marketing intelligence that drives growth
See what each channel actually contributes — independent of platform claims
The model decomposes your total results into the contribution of each channel, plus baseline (what would have happened without any marketing). You see the real picture: which channels drive incremental results and which are just taking credit for organic demand.
This is the foundation for every budget conversation. When you can show the CEO that paid social drove X while TV drove Y — with confidence ranges — you're no longer defending an opinion.
- Independent measurement across all channels
- Separates true incremental lift from baseline
- Confidence ranges show what's well-measured vs. uncertain
- Updated monthly with fresh data
Know exactly where you're overspending — before the budget is locked
Every channel has a saturation curve. The first million in TV delivers great returns. The fifth million delivers much less. The tenth might deliver almost nothing incremental. Odins shows you where each channel sits on its curve right now.
This is the insight that unlocks budget optimization. Move spend from saturated channels to channels with headroom, and you get more results from the same total budget. The model quantifies exactly how much.
- Saturation curves for every channel
- See where the next euro stops earning its keep
- Identify channels with untapped headroom
- Foundation for reallocation decisions
Walk into the budget meeting with scenarios, not a single number
When the CEO asks to cut 20%, you don't have to guess at the impact. Run the scenario: here's what we deliver at the current budget, here's what happens at minus 20%, and here's the optimal allocation at the lower level.
Or flip it: here's what we could deliver with 15% more, allocated optimally. Every scenario shows the expected outcome, the trade-offs, and the confidence range. You're presenting options, not defending a position.
- Scenario comparisons for any budget level
- Show the cost of cuts in concrete terms
- Make the case for investment with expected returns
- Exportable for board presentations
Monthly recommendations specific enough to act on
The model retrains monthly. Each month, you receive updated recommendations: increase spend here, decrease there, test this channel, hold that one steady. Not vague strategic advice — specific, quantified actions.
Over time, this creates a feedback loop. You act on recommendations, the model measures the results, and the next month's recommendations are sharper. Marketing optimization becomes continuous, not a once-a-year exercise.
- Specific channel-by-channel recommendations
- Quantified expected impact of each change
- Continuous improvement loop
- Track how recommendations perform over time
The board asks for a 20% cut
Run the scenario in minutes. Show exactly what you'd lose — and present an optimized allocation at the lower level that minimizes the damage. You're not arguing against cuts; you're showing the trade-offs with numbers.
Your agency says to increase spend
Check the model. Is the channel still in the efficient zone, or has it already saturated? The model gives you independent evidence to evaluate the recommendation — no more taking the agency's word for it.
A new channel opportunity emerges
Run a test scenario. The model tells you what a structured test would look like, how long it needs to run, and what the expected range of outcomes is. Make evidence-based decisions about new investments.
Walk into any meeting with a number, not a narrative
The difference between a CMO who defends and a CMO who leads is evidence. When you can say 'marketing drove €45M in incremental revenue this year, here's the breakdown by channel, and here's what we recommend for next quarter' — that changes your position at the table.
Odins gives you that evidence. Independent, updated monthly, with honest uncertainty. Not because the board demands it — because it makes you better at your job.
Trusted by marketers across finance, retail, and consumer brands
