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  • Understand whether Odins fits your business and data setup
  • Discuss your marketing measurement challenges and goals
  • Learn how teams use Odins to make confident budget decisions

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Trusted by marketers world wide

Teams use Odins as their single source of truth for marketing data.

37%

With AI-driven Marketing Mix Modeling for channel allocation, Aprila Bank increased total loan applications by over 37%.

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"Odins.ai has been instrumental in helping us optimize our budgets and tackle the complexities of modern marketing. They've built a model that sharpens our understanding of resource allocation, ensuring more reliable decision-making across the board. Their expertise has made a real difference."
Nicolai Lenouvel Hansen , Marketing Manager, Aprila Bank

Frequently Asked Questions

No. Odins handles data integration, setup, and ongoing maintenance as part of the platform. Your team does not need to build or maintain pipelines, APIs, or custom scripts.

It depends on the number of sources and markets, but most customers are fully integrated during onboarding. New integrations are handled as part of the process, not left to your team.

That’s normal. Odins is built for real-world marketing data, including gaps, inconsistencies, and offline sources. We structure and validate data so it can still be used for modeling and decision-making.

Yes. Your structured marketing data can be exported or fed into your data warehouse and reporting tools. Some customers even use Odins primarily as their single source of truth for marketing spend data.

Yes. Odins supports both digital and offline channels. We break down and structure offline spend, such as TV at spot level or OOH and event costs, so it can be analyzed alongside digital activity.

Odins maintains integrations on your behalf. When APIs change or new channels are added, we handle the updates so your data continues to flow without disruption.

Very flexible. Data can be structured by company, country, brand, product line, or other dimensions that reflect how your business actually plans and allocates budget.

No. While structured data powers MMM, the same data can also be used for reporting, analysis, and internal alignment. Modeling is one use case, not the only one.

You do. Odins structures and processes your data, but ownership remains with you.

Yes. Odins is designed to handle complexity across markets, brands, and regions, including smaller countries where off-the-shelf models often fail.