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Understand whether Odins fits your business and data setup
Discuss your marketing measurement challenges and goals
Learn how teams use Odins to make confident budget decisions

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Understand whether Odins fits your business and data setup
Discuss your marketing measurement challenges and goals
Learn how teams use Odins to make confident budget decisions

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Trusted by marketers across finance, retail, and consumer brands

Forecast outcomes with confidence

See how different budget levels are likely to affect results before you commit spend.

Allocate spend where it works best

Distribute budget across channels based on expected impact, not historical habit.

Understand marginal cost

Estimate what each additional customer, lead, or conversion costs at different spend levels.

Plan smarter experiments

Identify where testing can reduce uncertainty and improve future decisions.

Track efficiency over time

See how channel effectiveness evolves as markets, competition, and behavior change.

Explain decisions clearly

Use a shared, evidence-based model to align marketing, finance, and leadership.

Teams use Odins as their single source of truth for marketing data.

37%

With AI-driven Marketing Mix Modeling for channel allocation, Aprila Bank increased total loan applications by over 37%.

"Odins.ai has been instrumental in helping us optimize our budgets and tackle the complexities of modern marketing. They've built a model that sharpens our understanding of resource allocation, ensuring more reliable decision-making across the board. Their expertise has made a real difference."

Nicolai Lenouvel Hansen , Marketing Manager, Aprila Bank