How it works

Connect. Ask. Decide.

Odins runs a marketing mix model on your own data. With MCP, your team can ask the model questions straight from the assistant they already use.

01 · Connect

Add Odins to your AI assistant.

Connect the Odins server to the AI assistant your team already uses. Any assistant that supports MCP works.

02 · Ask

Ask like you'd ask a colleague.

Type a budget, allocation, or scenario question the way you'd ask a colleague. It reads from your Odins model and provides you with an instant answer.

03 · Decide

Get the recommended move.

Get the number, the confidence range, and what to do next. Odins recommends; you decide what to commit.

Why it's different

The assistant is the way in. The value is the model behind it.

Pointing an AI assistant at raw marketing data is easy. Getting an answer you can trust is not. Odins puts a Bayesian marketing mix model behind the conversation.

“What happens to sales if I move 1 MNOK from Performance Max to Meta next quarter?”

Current plan — Q3 sales

56.7M NOK

After the move — Q3 sales

53.9M NOK

Predicted change

−2.8M NOK

Media-driven sales by channel (MNOK)

Current plan After move (PMax → Meta Conversion)

Why it drops: Performance Max was earning ~5.3× on those kroner. Poured into Meta Conversion, the same ~1M earns only ~2.4× — Meta Conversion's average ROAS falls from 6.5 to 3.5 as spend triples and the channel saturates.

What you get

Everything Odins platform delivers, now one question away.

The right budget size and optimal allocation.

Ask how much to spend next quarter and where, and the model hands back the budget that hits your marginal ROAS or CAC target, with every channel ranked by its return.

Scenarios and confidence ranges.

Budget sizing, what-if scenarios, channel rankings — answered against your live data the moment the question gets asked.

See what marketing is actually worth.

Ask what share of revenue marketing actually drives, and the model separates it from the baseline the business would earn regardless.

FAQ

Frequently asked questions.

What is the Odins MCP?

A way to use Odins from inside your AI assistant. MCP is an open standard that lets assistants like Claude, ChatGPT and Copilot securely connect to external systems. The Odins MCP server gives your AI assistant access to your Odins marketing mix model, so you can ask it questions directly in the chat.

Who is this for?

Anyone who works with marketing spend: CFOs, CMOs, marketing managers, data analysts. If you already have an Odins platform subscription, your team can start asking it questions through Claude, ChatGPT or Copilot today.

What can I ask?

How big the budget should be, how to split it across channels, what a scenario does to revenue, and how much of your revenue marketing actually drives. Ask, plan, decide.

How do I set it up?

Add https://app.odins.ai/mcp to your assistant and sign in with your Odins user. The steps differ per client: see the setup pages for Claude, ChatGPT and Microsoft Copilot above.

Does it make changes to my ad accounts?

No. Odins recommends what to do: how much to spend, where, and what to test. Acting on it stays with you.

Will the recommendations stay human-reviewed?

Yes. Odins is fully managed: we build and maintain your models and review every recommendation. The MCP changes how you reach them, not how they're made.

How do I get access?

Book a demo and we'll answer a real budget question live on your model. Existing customers can get access already — ask your Odins contact.

Your marketing model, now a conversation.

Connect. Ask. Decide.

The assistant is the way in. The value is the model behind it.

Everything Odins platform delivers, now one question away.

The right budget size and optimal allocation.

Scenarios and confidence ranges.

See what marketing is actually worth.

Connect Odins to your assistant.

Claude

ChatGPT

Microsoft Copilot

Another assistant?

Frequently asked questions.

Bring your marketing model into the conversation.