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Odins MCP · Setup guide

Odins in Claude.

Ask your marketing mix model a budget question from the Claude conversation you already have open. An administrator adds one connector, and every user signs in with their own Odins login.

Go to the steps What the Odins MCP is

Claude Team, Enterprise and Claude Code · checked October 2026

Claude Team, Enterprise and Claude Code · Checked October 2026

Server address

The same address for every client and every customer. Also shown in Odins under Settings and MCP setup.

Before you start

The Odins MCP gives Claude access to your own model and data. Claude reads from it. The data work, the model and the analyst review stay with Odins.

  • An Odins subscription with MCP switched on

    MCP is enabled per organisation. If you are not sure, ask your Odins contact.

  • An Odins user for each person

    Everyone who will ask questions needs their own Odins login with two-factor sign-in. Without one, the connection cannot complete.

  • Claude Team or Enterprise, or Claude Code

    On Team and Enterprise an administrator adds the connector once for everyone. Claude Code is set up from the terminal.

What Claude can and cannot do

Claude sees only the data your Odins user can see; access follows the person, not the connector. It never touches your ad accounts. Where your Odins role allows a change inside Odins, such as saving a budget, Claude asks before it runs the tool.

Claude Team and Enterprise

An administrator does steps 1 and 2 once for the whole organisation. Each person then does steps 3 and 4.

  1. Add the connector

    As a workspace owner, open Claude.ai, then Organization settings and Connectors. Click Add custom connector.

  2. Paste the address

    Paste the server address, name the connector Odins and click Add.

    Server address

    https://app.odins.ai/mcp

  3. Connect your account

    Each person opens Settings and Connectors, clicks Connect on Odins, signs in with their Odins user and approves the access. Leave All organizations I can access selected on the consent screen.

  4. Ask

    In a new conversation, switch Odins on from the + menu and ask, for example: what was media spend per channel in September?

    The answers are the numbers the Odins platform computes, with an explanation of what they mean.

Individual account or Claude Desktop?

The same address works there too: Settings, Connectors, Add custom connector, then sign in to Odins. Anthropic's guide to custom connectors.

Claude Code

For analysts and developers who work in Claude Code, the same server is added from the command line.

  1. Run the install command

    Open a terminal in any project and run:

    Install command

    claude mcp add --transport http odins https://app.odins.ai/mcp

  2. Authenticate

    Start Claude Code, run /mcp, select the Odins server and choose Authenticate. A browser tab opens: sign in to Odins and approve.

  3. Ask

    Claude Code now has the Odins tools, and sees exactly the data your Odins account can see.

Claude Code's MCP documentation covers scopes and project-level configuration.

If it does not work

  • Check three things first

    The person has an Odins user, MCP is switched on for your organisation, and Odins is switched on in the conversation.

  • Sign-in loops back to the consent screen

    Open a new tab, sign in at app.odins.ai first, then try the connector again.

  • The connector shows Disconnected

    Click Reconnect under Settings and Connectors. Tokens expire after 30 days without use.

  • An answer looks wrong

    Send feedback straight from the chat: ask Claude to submit feedback to Odins and it uses the feedback tool. Or tell your Odins contact.

Questions

Can I use Odins from Claude?

Yes. Odins runs an MCP server at https://app.odins.ai/mcp. Add it as a custom connector in Claude, sign in with your Odins user, and ask budget, allocation and scenario questions in the conversation. The answers are the numbers the Odins platform computes, with an explanation of what they mean.

What is the Odins MCP server address?

https://app.odins.ai/mcp, over HTTP with OAuth sign-in. The same address works for Claude, ChatGPT, Microsoft Copilot and any other assistant that supports MCP.

Which Claude plans does it work with?

Claude Team and Enterprise, where an administrator adds the connector once for everyone, and Claude Code. On an individual Claude.ai account, or in the Claude Desktop app, you add the same address yourself under Settings and Connectors.

What does Claude see?

Only what your Odins user can see: the organisations, markets and data your access allows. Every person connects with their own login, so access follows the person. Claude reads from Odins when you ask it a question.

Does Claude change anything in our ad accounts?

No. Odins recommends: how much to spend, where, and what to test. Claude reads those answers. Acting on them stays with you. Where your Odins role allows a change inside Odins, such as saving a scenario or a budget, Claude asks before it runs the tool.

Are the numbers made up by Claude?

No. When you ask a scenario question, Odins runs the scenario and the simulations and returns the actual numbers with an explanation. Claude presents them.

Can I ask about the data before the model is built?

Yes. Once the data is flowing, you can ask about spend history and media plans in Claude before the first model is ready.

Not a customer yet?

See it answer a real budget question, in Claude.

A 30-minute demo on a live model. Existing customers: ask your Odins contact and you can connect today.

Book a demo