-1.png?width=1132&height=292&name=Asset%201@2x%20(12)-1.png "Odins.ai Logo")
Marketing budgets, industry by industry.
The method is the same everywhere: relate spend over time to the outcome that pays, after separating what would have happened anyway. What differs is what the outcome should be, how long marketing takes to show up in it, what else moves it, and which numbers decide the budget. Each guide goes through those choices for one industry.
Data
Every channel, online and offline, plus sales and revenue. Structured, fully managed.
Model
Bayesian MMM, built on what your team already knows and verified against actuals.
Decisions
Budget recommendations, scenarios and reports. Reviewed by our team before delivery.
Results feed the next model, and the loop repeats.
Industry guides
Pick your industry.
Each guide covers how companies in that industry set and split the marketing budget, what makes measurement there different, and how to set up a marketing mix model for it.
E-commerce
Break-even ROAS from your margin, returns, pay-per-sale affiliates and campaign peaks.
Read the guideRetail with stores
Store sales in the model, offline media next to digital, and TV you can lock.
Read the guideBanking, lending and fintech
Paid-out loans, the delay, rate controls and measuring without platform conversions.
Read the guideInsurance
A budget from policy value, one brand with many products, comparison sites and TV.
Read the guideMarketplaces and classifieds
GMV or revenue, requests or deals, and both sides of the market.
Read the guideAutomotive and mobility
Long lead times, one model per city, and what to do when the cars run out.
Read the guideSubscription and DTC
A budget level from lifetime value, and channels that bring subscribers who stay.
Read the guideSoftware and SaaS
CAC payback, paying customers over sign-ups, and TV against branded search.
Read the guideTravel and hospitality
Booking seasons, shocks, source markets and OTA commissions.
Read the guideFrequently asked questions.
Does marketing mix modeling work in every industry?
It works for any company with a marketing budget from EUR 1M to several hundred million a year and a sales signal the model can learn from. The setup differs by industry: which outcome to model, how long marketing takes to show up in it, what else moves it and how the business is structured. Read the guide to MMM by business model.
Which companies use Odins?
Companies like CDON, Nettbil, Hyre and Megaflis run their marketing budgets on Odins.
What does Odins do?
Odins is a marketing investment platform built on Bayesian marketing mix modeling. We collect and structure your marketing and sales data, build and run the model, and deliver recommendations an analyst has reviewed. See the managed service.
See the model for your industry.
A 30-minute walkthrough of the data setup, the model and the scenarios, for channels like yours.
Book a demo