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Connector

Bidtheatre data, programmatic accounted for.

Bidtheatre is the Nordic DSP many local buyers run their programmatic through. Odins collects your campaign delivery daily, structures it, and manages the pipeline for you.

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Fully managed · reviewed September 2026

The data

What you can get from Bidtheatre.

Everything the platform reports is on the table. Daily campaign performance is the default; the rest is added on request.

What it contains
Granularity
Campaign delivery
What it containsDaily spend, impressions and clicks per campaign
GranularityPer campaign, per day
Structure
What it containsCampaign naming mapped into your hierarchy
GranularityPer campaign
Anything Bidtheatre reports
What it containsPlacement and creative reporting, added on request
GranularityAs offered by the platform

Collected through our managed pipeline layer. Raw data stays available in the warehouse delivery.

Why it matters

Local DSP, global standard.

Buying local does not mean measuring less. Bidtheatre spend gets the same treatment as the global stacks.

  • Collected daily and structured into your hierarchy, fully managed
  • Currency and naming normalized across markets
  • Measured in the marketing mix model on contribution and marginal return
  • Structured and raw data delivered to your warehouse
FAQ

Frequently asked questions.

How do we get Bidtheatre data into our warehouse?

Bidtheatre delivery is collected daily into a managed pipeline, then delivered onward to BigQuery, Snowflake, Redshift or Databricks, raw and structured.

What level of detail can we get?

Campaign level daily by default, with placement and creative reporting added on request.

How is Bidtheatre measured in the model?

As its own channel or inside a combined display channel, with contribution and marginal return estimated like every other channel.

We also use other DSPs.

Same structure across DSPs. See all display and programmatic connectors.

Talk to our team

Marketing spend, modeled like an investment.

A 30-minute walkthrough of how your display spend would be collected and structured.

Book a demo