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Data integration
Every channel connected. Offline included.
If you spend money on it, Odins collects and structures it: the big ad platforms, the niche networks, affiliates, and the offline channels everyone else skips. TV, radio, print, out-of-home, influencer. One hierarchy, delivered to your warehouse.
Fully managed · reviewed September 2026
Connect once. Structured forever.
Most tools hand you raw exports and leave the modeling of your data to you. Odins runs the whole chain: connect, sync, structure, deliver.
- You grant access once, with OAuth or an API key. We load 2 to 3 years of history at the same time
- Every source syncs daily, monitored by our team. When an API changes, we fix it before you notice
- Data lands in one structure: company, market, brand and channel, the same hierarchy your business already reports on
- Structured and raw data can both be delivered back to BigQuery, Snowflake, Redshift or Databricks
The connectors
Pick your channel type.
Every category has its own page, and every category ends the same way: collected, structured, delivered.
Search
Google Ads and Microsoft Advertising, structured per campaign, account and market.
See search connectorsSocial and video
Meta, Snapchat, TikTok, LinkedIn and Pinterest, one comparable structure across social.
See social connectorsDisplay and programmatic
Adform, DV360, Taboola and the long tail of niche networks, all counted.
See display connectorsAffiliate and price comparison
Commission structured as the media spend it is, per network and publisher.
See affiliate connectorsTV, radio and offline media
Spot-level TV and radio, out-of-home, print and influencer spend, structured like digital.
See offline mediaSales and revenue
BigQuery, Google Analytics, Sheets and API feeds, so results sit next to spend.
See data integrationNot seeing your source?
If it has an API, we connect it. If it does not, scheduled exports land in the same structure.
Talk to our teamIf it has an API, we connect it.
The catalog covers 600+ sources. For everything else we build the connector, so a missing logo on this page is never the blocker.
- Custom connectors built on our managed pipeline layer, including async report-style APIs
- No API at all? Scheduled exports and standardized files land in the same structure
- Daily granularity, currency and stable campaign identifiers are all we need from a source
- Every integration monitored and repaired by our team when platforms change
What you get back
Structured for decisions. Raw for your team.
Every source feeds one model-ready dataset. Your data team can also get the detailed tables, exactly as the platforms deliver them.
The structured layer
- One daily dataset across every channel, mapped to your company, market and brand hierarchy
- Consistent naming and currency across sources, online and offline
- Feeds every model, report and recommendation in Odins
The raw layer
- As detailed as each platform offers: campaign, ad group, keyword, geo or click level
- Original table structures preserved, ready for your own queries
- Delivered to BigQuery, Snowflake, Redshift or Databricks
Your data, both ways
Delivery to your warehouse is included, not an add-on. Connect the BI tools your team already uses on top.
Frequently asked questions.
How many platforms does Odins integrate with?
600+ and growing, across search, social, programmatic, affiliate and retail media, plus sales and revenue data. If a source has an API, we connect it directly. If it does not, we have a process for getting the data in.
Do you only cover the big ad platforms?
No. The big platforms are the easy part. Odins also structures niche display networks, affiliate networks and price comparison sites, and offline media like TV, radio, print and influencer collaborations. If money leaves the marketing budget, we collect where it went.
What if there is no ready-made connector for our source?
We build it. Our managed pipeline layer includes a connector builder that handles most APIs, including asynchronous report-style ones. For sources with no API at all, scheduled exports or standardized files land in the same structure.
Can we get the data back into our own warehouse?
Yes. Both the structured dataset and the raw platform tables can be delivered to BigQuery, Snowflake, Redshift or Databricks, and connected to the BI tools your team already uses.
How detailed is the data you collect?
The structured layer is daily by default, per channel and campaign. On top of that we can pull data as detailed as each platform offers: ad group, keyword, geo, placement or click level, depending on the source.
How do offline channels like TV and radio come in?
Without APIs. Spend is captured down to the individual spot, placement or flight from agency and broadcaster reports, then structured exactly like the digital channels. See how we collect offline media.
How much history do you load when we connect?
2 to 3 years where the platform allows it, loaded during onboarding. That history is what lets the first model train within 4 to 6 weeks.
Who maintains the integrations when APIs change?
We do. APIs change, tokens expire and schemas update. Our team monitors every sync, so that work never lands on yours.
Can we use Odins just for the data, without the modeling?
Yes. Some customers use Odins purely as managed marketing data infrastructure, a single source of truth for spend and performance. The modeling can be added later on the same foundation. Read more about data integration in Odins.
Marketing spend, modeled like an investment.
A 30-minute walkthrough of how Odins would connect and structure your exact sources.
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