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Connector category

Social ads data, every platform covered.

Meta, Snapchat, TikTok, LinkedIn and Pinterest have their own pages below, and they are examples, not the boundary. If a social network sells ads and reports through an API, Odins connects it, collects the spend daily, and structures it for you. Fully managed.

Fully managed · reviewed September 2026

Any social network

The list is an example, not a limit.

A new platform in your mix is a request, not a project. Anything with an ads API lands in the same structure as the five above.

  • The platforms above are examples, and more sit ready in the connector catalog
  • New social networks added on request, custom connectors included
  • One comparable structure across all social spend
  • Structured and raw data delivered to your warehouse
FAQ

Frequently asked questions.

Can you connect social platforms not listed here?

Yes. Any social network with an ads API can be connected, through the 600+ source catalog or a custom connector we build. Platforms without an API can deliver scheduled exports into the same structure.

How do you compare social platforms fairly?

Every platform lands in the same daily structure, and the marketing mix model measures each one's contribution against sales data instead of each platform's own attribution. Same standard for Meta and for the newest network in your mix.

Do you handle organic social too?

Our focus is paid media, since that is where budget decisions live. Organic and other signals can be added as control variables to the model where they matter.

What do we get back into our own warehouse?

Both the structured daily dataset and the raw platform tables, delivered to BigQuery, Snowflake, Redshift or Databricks.

Talk to our team

Marketing spend, modeled like an investment.

A 30-minute walkthrough of how your social spend would be collected and structured.

Book a demo