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TikTok Ads data, measured, not guessed.

TikTok wins budget fast, and platform metrics alone will not tell you what it returns. Odins syncs campaigns and daily reports from TikTok Ads Manager, structures them like every other channel, and lets the model measure the contribution.

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Fully managed · reviewed September 2026

The data

What you can get from TikTok.

Everything the platform's API reports is available. The default set below covers daily performance; the rest is added on request.

What it contains
Granularity
campaigns
What it containsCampaign structure and status per advertiser account
GranularityPer campaign
campaigns_reports_daily
What it containsDaily spend, impressions, clicks and conversions
GranularityPer campaign, per day
Any Marketing API report
What it containsAd group and ad-level reports, added on request
GranularityAs offered by the API

Stream names follow the managed pipeline layer's TikTok Marketing source. Full reference: Airbyte's tiktok-marketing documentation and TikTok's Marketing API docs.

How it works

From advertiser account to one structure.

TikTok reports per advertiser account. Odins maps that into the hierarchy your business actually reports on.

  • OAuth connection per advertiser account, agency-managed accounts included once access is shared
  • Currency captured explicitly per account, so multi-market spend adds up correctly
  • Daily incremental syncs with deduplication, monitored by our team
  • Raw tables and the structured dataset both deliverable to your warehouse
FAQ

Frequently asked questions.

How do I get TikTok Ads data into our data warehouse?

Connect TikTok to Odins with OAuth and we sync campaigns and daily reports into a managed pipeline, then onward to BigQuery, Snowflake, Redshift or Databricks.

Will the numbers match TikTok Ads Manager?

Yes, within TikTok's own reporting variance. We pull from the same Marketing API that powers Ads Manager, refreshed daily.

Does TikTok get measured like our other channels?

Exactly like them. TikTok spend sits in the same daily structure as Meta, Google and TV, and the marketing mix model estimates its contribution and marginal return against sales data.

Our agency runs the TikTok account. Does that work?

Yes. Access is granted per advertiser account, so agency-managed accounts connect the same way once access is shared.

How much history do you load?

2 to 3 years where the API allows it, loaded during onboarding.

Talk to our team

Marketing spend, modeled like an investment.

A 30-minute walkthrough of the connection, the data and what the model does with it.

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