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Connector
Offline media, structured like digital.
TV, radio, out-of-home, print, sponsorships and influencer spend rarely come with an API. They come as agency reports and invoices. Odins captures them anyway, down to the individual spot or flight, and structures them exactly like your digital channels.
Fully managed · reviewed September 2026
The channels
Offline channels we structure.
Whatever the source sends, spend lands as daily, campaign-level data in the same hierarchy as everything else.
Sources with structured feeds, like programmatic TV or radio platforms, connect through the managed pipeline layer instead.
No API? Not a problem.
The mechanics are ours to run: scheduled exports, standardized file feeds, or reports we parse and structure. Your team forwards a report or sets up one export, and the pipeline does the rest.
- Scheduled exports from your media agency or broadcaster into a standardized feed
- File-based sources, down to a fixed CSV URL, synced on the same daily cadence as APIs
- Uploads parsed and mapped by us when a source only sends PDFs or spreadsheets
- Once captured, offline spend flows into the same models, reports and warehouse delivery as digital
Half the budget should not be a black hole.
For many of our customers, TV and other offline channels carry the largest budget lines and the least structured data. Fixing that changes what the whole dataset can answer.
- One view of total media spend, online and offline, in your warehouse and BI tools
- Offline channels measured in the marketing mix model on equal terms with digital
- Spot-level TV detail preserved for your own analysis
- No analyst hours spent retyping agency PDFs into spreadsheets
Frequently asked questions.
How do we get TV ad spend into our data warehouse?
Send us what you have. Most TV spend arrives as broadcaster or agency reports, which we capture down to the individual spot, structure into daily campaign-level data, and deliver to BigQuery, Snowflake, Redshift or Databricks next to your digital channels.
Our agency sends monthly PDF reports. Is that workable?
Yes, that is the normal starting point. We set up a scheduled export or standardized feed with the agency where possible, and parse the reports where not. The goal is always the same structure: daily spend per campaign and channel.
How detailed does TV data get?
Down to the individual spot where the source reports it: station, date and cost. The structured layer aggregates to daily campaign level for modeling, and the spot detail stays available in the raw layer.
Can you handle influencer spend?
Yes. Influencer collaborations are structured as their own channel, with spend per collaboration and period, so influencer marketing gets measured with the rest of the mix.
Why put offline spend in the same dataset as digital?
Because budgets are decided across both. When TV, radio and print sit in the same daily structure as Google and Meta, the marketing mix model can compare their marginal returns, and reallocation decisions rest on evidence instead of habit.
Does this replace our agency's reporting?
No, it structures it. Your agency keeps planning and buying. Odins turns their reports into data your warehouse, BI tools and models can actually use.
Marketing spend, modeled like an investment.
A 30-minute walkthrough of how we would structure your offline channels, TV included.
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