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Connector category

Display data, the long tail included.

Display spend spreads across more platforms than any other category. Odins collects them all: the programmatic stacks, the native networks and the niche ad networks nobody else bothers with. The list below is an example, not a limit.

Fully managed · reviewed September 2026

Why the long tail matters

Niche networks, measured like the big ones.

The networks nobody measures are where budgets quietly leak. Once they sit in the same daily structure, the model can tell you which ones earn their spend.

  • API connectors where the network has an API, structured feeds where it does not
  • Every source lands in one comparable display channel, or its own where that makes sense
  • Daily granularity and currency handled across all of them
  • Structured and raw data delivered to your warehouse
FAQ

Frequently asked questions.

Our display network is not on the list. Can you connect it?

Almost certainly. If it has a reporting API we build the connector on our managed pipeline layer; if not, scheduled report exports land in the same structure. The networks above all started as someone's "can you connect this?"

How do niche ad networks enter the marketing mix model?

As measurable spend, either inside a combined display channel or as their own channel when the spend is large enough. Contribution, marginal return and saturation, same as Google or Meta.

Do you cover DV360 and the programmatic stacks?

Yes. DV360, Adform and Bidtheatre all connect, structured into the same daily view as the rest of your media.

What do we get back into our own warehouse?

Both the structured daily dataset and the raw source tables, delivered to BigQuery, Snowflake, Redshift or Databricks.

Talk to our team

Marketing spend, modeled like an investment.

A 30-minute walkthrough of how your display spend would be collected and structured.

Book a demo