DV360 Data Integration | Display & Video 360 Data

The data

What you can get from DV360.

Everything the platform reports is on the table. Daily campaign performance is the default; the rest is added on request.

What it contains

Granularity

Campaign delivery

What it containsDaily spend, impressions and clicks per campaign or insertion order

GranularityPer campaign, per day

Structure

What it containsAdvertiser and campaign naming mapped into your hierarchy

GranularityPer campaign

Anything DV360 reports

What it containsLine item, creative and audience reporting, added on request

GranularityAs offered by the platform

Collected through our managed pipeline layer. Raw data stays available in the warehouse delivery.

Why it matters

Programmatic spend, accountable.

DV360 budgets are large and quietly renewed. In the same structure as everything else, they get questioned like everything else.

Collected daily and structured into your hierarchy, fully managed
Currency and naming normalized across markets
Measured in the marketing mix model on contribution and marginal return
Structured and raw data delivered to your warehouse

FAQ

Frequently asked questions.

How do we get DV360 data into our warehouse?

DV360 delivery is collected daily through structured report feeds into a managed pipeline, then delivered onward to BigQuery, Snowflake, Redshift or Databricks.

Does this work when an agency runs our DV360 seat?

Yes. The reports come from the seat that runs your campaigns, agency or in-house, and land in the same structure either way.

How is DV360 measured in the model?

As its own channel or inside a combined display channel, with contribution and marginal return estimated like every other channel.

What about the rest of our programmatic stack?

Same structure for all of it. See all display and programmatic connectors.

DV360 data, out of the silo.

What you can get from DV360.

Programmatic spend, accountable.

Frequently asked questions.

Marketing spend, modeled like an investment.