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Connector

Microsoft Ads data, measured like Google.

Bing search spend is real spend, and it rarely makes it into the measurement setup. Odins syncs Microsoft Advertising daily: campaign performance, campaigns and accounts, structured exactly like your Google Ads data.

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Fully managed · reviewed September 2026

The data

What you can get from Microsoft Advertising.

Everything the platform's API reports is available. The default set below covers daily performance; the rest is added on request.

What it contains
Granularity
campaign_performance_report_daily
What it containsDaily cost, impressions, clicks and conversions per campaign
GranularityPer campaign, per day
campaigns
What it containsCampaign structure and status
GranularityPer campaign
accounts
What it containsAccount metadata: names and currencies
GranularityPer account
Any reporting API report
What it containsAd group, keyword, geo and device reports, added on request
GranularityAs offered by the API

Stream names follow the managed pipeline layer's Bing Ads source. Full reference: Airbyte's bing-ads documentation and the Microsoft Advertising API docs.

How it works

The search channel most setups skip.

Microsoft makes it easy to import your Google campaigns. Measuring them should be just as easy.

  • Sign in with Microsoft once, all your accounts in one connector
  • Daily incremental syncs with deduplication, monitored by our team
  • Structured into the same hierarchy as Google Ads, so search is one comparable channel
  • Raw tables and the structured dataset both deliverable to your warehouse
FAQ

Frequently asked questions.

How do I get Microsoft Ads data into our data warehouse?

Connect Microsoft Advertising to Odins with your Microsoft sign-in, and we sync daily campaign performance into a managed pipeline, then onward to BigQuery, Snowflake, Redshift or Databricks, as raw tables and as one structured cross-channel dataset.

Is Bing spend worth measuring separately?

If you spend there, yes. Bing clicks are often cheaper than Google's, and the only way to know the marginal return is to measure it. In Odins, Microsoft and Google search sit side by side in the same structure, so the model can compare them directly.

Which reports do you sync?

By default: daily campaign performance, campaigns and accounts. Any other Microsoft Advertising report, such as ad group, keyword or geo, can be added to your sync.

Are Microsoft Audience Network campaigns included?

Yes. Campaigns you run through Microsoft Advertising arrive in the same reports, Audience Network campaigns included.

How much history do you load?

2 to 3 years where the API allows it, loaded during onboarding so the first model has history to learn from.

Talk to our team

Marketing spend, modeled like an investment.

A 30-minute walkthrough of the connection, the data and what the model does with it.

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