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Connector

LinkedIn Ads data, B2B spend accounted for.

LinkedIn carries the expensive clicks and the long B2B cycles. Odins syncs campaign groups, campaigns and daily analytics, structures them with the rest of your mix, and the model measures what that spend actually drives.

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Fully managed · reviewed September 2026

The data

What you can get from LinkedIn.

Everything the platform's API reports is available. The default set below covers daily performance; the rest is added on request.

What it contains
Granularity
campaign_groups
What it containsCampaign group structure across your accounts
GranularityPer group
campaigns
What it containsCampaign structure and status
GranularityPer campaign
ad_campaign_analytics
What it containsDaily spend, impressions, clicks and conversions
GranularityPer campaign, per day
accounts
What it containsAd account metadata
GranularityPer account

Stream names follow the managed pipeline layer's LinkedIn Ads source. Full reference: Airbyte's linkedin-ads documentation and LinkedIn's Marketing API docs.

How it works

Built for B2B budget questions.

The question is rarely whether LinkedIn works. It is whether the next euro works harder there or somewhere else.

  • OAuth connection, multiple ad accounts in one connector
  • Campaign group structure preserved, so your account organization survives into the data
  • Daily incremental syncs with deduplication, monitored by our team
  • Raw tables and the structured dataset both deliverable to your warehouse
FAQ

Frequently asked questions.

How do I get LinkedIn Ads data into our data warehouse?

Connect LinkedIn to Odins with OAuth and we sync campaign groups, campaigns and daily analytics into a managed pipeline, then onward to BigQuery, Snowflake, Redshift or Databricks.

Can MMM measure LinkedIn when our sales cycle is long?

Long cycles make click attribution weaker, which is an argument for modeling, not against it. The model estimates the lag between spend and effect as part of the fit. One honest caveat: it can only see results that reach the sales data you define, so pipeline that never lands there stays invisible.

Will the numbers match Campaign Manager?

Yes, within LinkedIn's own reporting variance. We pull from the same Marketing API that powers Campaign Manager, refreshed daily.

We run several ad accounts. Does that work?

Yes. One connection covers multiple accounts, and campaign groups keep the structure intact.

How much history do you load?

2 to 3 years where the API allows it, loaded during onboarding.

Talk to our team

Marketing spend, modeled like an investment.

A 30-minute walkthrough of the connection, the data and what the model does with it.

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