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Connector category
Search ads data, every engine covered.
Google Ads and Microsoft Advertising have their own pages below, and they are examples, not the boundary. If a search platform sells ads and reports through an API, Odins connects it, collects the spend daily, and structures it for you. Fully managed.
Fully managed · reviewed September 2026
The platforms
Pick your platform.
Each page shows how the connection works and what you can get back.
The list is an example, not a limit.
Apple Search Ads and other search sources sit ready in the connector catalog. If you spend on it, we switch it on.
- Google and Microsoft below, many more search connectors ready in the catalog
- One grant per platform, daily syncs, monitored by our team
- Search structured as one comparable channel across engines
- Structured and raw data delivered to your warehouse
Frequently asked questions.
Can you connect search platforms beyond Google and Microsoft?
Yes. The connector catalog covers other search sources, Apple Search Ads included, and anything with a reporting API can be added. If you spend there, we collect it.
How do you compare Google and Bing fairly?
Both land in the same daily structure, per campaign, account and market, and the marketing mix model measures their contribution against the same sales data. Same standard, no favorites.
What do we get back into our own warehouse?
Both the structured daily dataset and the raw platform tables, delivered to BigQuery, Snowflake, Redshift or Databricks.
Who maintains the connections?
We do. Odins is a managed platform: we run the syncs, fix API changes and keep the structure consistent, so the work never lands on your team.
Marketing spend, modeled like an investment.
A 30-minute walkthrough of how your search spend would be collected and structured.
Book a demo