Readpeak Data Integration | Native Ads Data Daily

The data

What you can get from Readpeak.

Everything the platform reports is on the table. Daily campaign performance is the default; the rest is added on request.

What it contains

Granularity

Campaign delivery

What it containsDaily spend, impressions and clicks per campaign

GranularityPer campaign, per day

Structure

What it containsCampaign naming mapped into your hierarchy

GranularityPer campaign

Anything Readpeak reports

What it containsArticle and placement reporting, added on request

GranularityAs offered by the platform

Collected through our managed pipeline layer. Raw data stays available in the warehouse delivery.

Why it matters

Editorial context, commercial answer.

Native on news sites is a brand-safe buy. Whether it moves sales is a model question, and now it can be asked.

Collected daily and structured into your hierarchy, fully managed
Currency and naming normalized across markets
Measured in the marketing mix model on contribution and marginal return
Structured and raw data delivered to your warehouse

FAQ

Frequently asked questions.

How do we get Readpeak data into our warehouse?

Readpeak delivery is collected daily into a managed pipeline, then delivered onward to BigQuery, Snowflake, Redshift or Databricks, raw and structured.

What level of detail can we get?

Campaign level daily by default, with article and placement reporting added on request.

How is Readpeak measured in the model?

As its own channel or inside a combined display and native channel, with contribution and marginal return estimated like every other channel.

We also run Taboola or other native.

Taboola and the rest land in the same structure. See all display and programmatic connectors.

Readpeak data, native on news sites, measured.

What you can get from Readpeak.

Editorial context, commercial answer.

Frequently asked questions.

Marketing spend, modeled like an investment.