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Connector

Kobler data, context measured.

Kobler is the Norwegian contextual advertising platform, cookieless by design. Odins collects your Kobler delivery daily, structures it with the rest of your media, and manages the pipeline for you.

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Fully managed · reviewed September 2026

The data

What you can get from Kobler.

Everything the platform reports is on the table. Daily campaign performance is the default; the rest is added on request.

What it contains
Granularity
Campaign delivery
What it containsDaily spend, impressions and clicks per campaign
GranularityPer campaign, per day
Structure
What it containsCampaign naming mapped into your hierarchy
GranularityPer campaign
Anything Kobler reports
What it containsPlacement and context reporting, added on request
GranularityAs offered by the platform

Collected through our managed pipeline layer. Raw data stays available in the warehouse delivery.

Why it matters

Cookieless does not mean unmeasurable.

Contextual advertising avoids tracking by design. Marketing mix modeling measures it anyway, against sales, not cookies.

  • Collected daily and structured into your hierarchy, fully managed
  • Currency and naming normalized across markets
  • Measured in the marketing mix model on contribution and marginal return
  • Structured and raw data delivered to your warehouse
FAQ

Frequently asked questions.

How do we get Kobler data into our warehouse?

Kobler delivery is collected daily into a managed pipeline, then delivered onward to BigQuery, Snowflake, Redshift or Databricks, raw and structured.

Contextual has no click trail. How do you measure it?

The marketing mix model measures against sales data, no user tracking needed, which suits contextual advertising perfectly.

How is Kobler measured in the model?

As its own channel or inside a combined display channel, with contribution and marginal return estimated like every other channel.

We run other display too.

Same structure for all of it. See all display and programmatic connectors.

Talk to our team

Marketing spend, modeled like an investment.

A 30-minute walkthrough of how your display spend would be collected and structured.

Book a demo