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Connector

Adform data, structured for decisions.

Adform is the European programmatic stack many advertisers buy through. Odins collects your Adform delivery daily, structures it with the rest of your media, and manages the whole pipeline for you.

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Fully managed · reviewed September 2026

The data

What you can get from Adform.

Everything the platform reports is on the table. Daily campaign performance is the default; the rest is added on request.

What it contains
Granularity
Campaign delivery
What it containsDaily spend, impressions and clicks per campaign
GranularityPer campaign, per day
Structure
What it containsCampaign naming mapped into your hierarchy
GranularityPer campaign
Anything Adform reports
What it containsLine items, placements and more, added on request
GranularityAs offered by the platform

Collected through our managed pipeline layer. Raw data stays available in the warehouse delivery.

Why it matters

European stack, same standard.

Programmatic delivery data belongs next to search, social and TV, not in its own silo.

  • Collected daily and structured into your hierarchy, fully managed
  • Currency and naming normalized across markets
  • Measured in the marketing mix model on contribution and marginal return
  • Structured and raw data delivered to your warehouse
FAQ

Frequently asked questions.

How do we get Adform data into our warehouse?

Adform delivery is collected daily into a managed pipeline, then delivered onward to BigQuery, Snowflake, Redshift or Databricks, raw and structured.

What level of detail can we get?

Campaign level daily by default. More granular delivery data, line items and placements included, can be added on request.

How is Adform measured in the model?

As its own channel or inside a combined display channel, with contribution and marginal return estimated like every other channel.

We buy through other DSPs too.

They land in the same structure. See all display and programmatic connectors.

Talk to our team

Marketing spend, modeled like an investment.

A 30-minute walkthrough of how your display spend would be collected and structured.

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