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Connector

Prisjakt data, price comparison as a channel.

Prisjakt sends high-intent traffic and charges per click, which makes it media spend, not a line item in the accounts. Odins pulls click costs daily and structures them so price comparison is measured like any other channel.

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Fully managed · reviewed September 2026

The data

What we pull from Prisjakt.

Click costs in, one measurable channel out.

What it contains
Granularity
click_costs
What it containsClick costs, normalized from micro-units to your currency
GranularityPer shop, per day
available_shops
What it containsThe shops connected to your account
GranularityPer shop
Structured spend
What it containsClick costs as daily media spend
GranularityPer shop, per day

Connected with your Prisjakt API access. Shop-level detail stays available in the warehouse delivery.

Why it matters

High intent, measured honestly.

Price comparison traffic converts well by nature. The question the model answers is what the clicks add beyond what would have happened anyway.

  • API connection, click costs synced daily
  • Costs normalized to your currency automatically
  • Shop-level detail preserved for your own analysis
  • Modeled like every other channel: contribution, marginal return and saturation
FAQ

Frequently asked questions.

How do we get Prisjakt data into our warehouse?

Connect your Prisjakt API access in Odins and click costs sync daily into a managed pipeline, then onward to BigQuery, Snowflake, Redshift or Databricks.

Why treat price comparison as media spend?

Because it is paid traffic with a per-click price. Structured as spend, it can be compared to search and shopping on contribution and marginal return, instead of hiding as a cost line.

At what level is the data?

Click costs per shop per day, with the shop list preserved. The structured layer aggregates it into the price comparison channel.

We are on PriceRunner too.

Same structure for both. See the PriceRunner connector.

Talk to our team

Marketing spend, modeled like an investment.

A 30-minute walkthrough of how your price comparison spend would be structured and measured.

Book a demo