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Connector

Adtraction data, spend per partner, daily.

Adtraction is the affiliate network of choice for many Nordic advertisers, and its commission is media spend. Odins pulls transactions daily with an API key and structures them to spend per partner site, next to your other channels.

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Fully managed · reviewed September 2026

The data

What we pull from Adtraction.

Raw transactions in, structured media spend out. Both layers stay available.

What it contains
Granularity
transactions
What it containsEvery transaction with commission, status, program and partner site
GranularityPer transaction
Structured spend
What it containsCommission summed to daily media spend per partner site
GranularityPer site, per day
Conversions and value
What it containsTransactions counted as conversions, with order value where reported
GranularityPer site, per day

Connected with your Adtraction API key. Raw transactions stay available in the warehouse delivery.

Why it matters

Commission is media spend.

Left in the network dashboard, affiliate cost never gets compared to the channels it competes with for budget.

  • API key connection, no OAuth dance, live in minutes
  • Transactions structured to daily spend per partner site
  • Transaction status preserved in the raw layer, approved and pending alike
  • Modeled like every other channel: contribution, marginal return and saturation
FAQ

Frequently asked questions.

How do we get Adtraction data into our warehouse?

Add your Adtraction API key in Odins and transactions sync daily into a managed pipeline, then onward to BigQuery, Snowflake, Redshift or Databricks, raw and structured.

At what level is the data?

Raw: every transaction, with commission, status, program and partner site. Structured: daily spend per partner site, ready for modeling and reporting.

How is Adtraction commission treated in the model?

As media spend. It enters the marketing mix model as the affiliate channel and gets the same treatment as Google, Meta or TV: contribution, marginal return and saturation.

We use more than one affiliate network.

That is the normal case. Our affiliate and price comparison connectors all land in one structure. See all affiliate connectors.

Talk to our team

Marketing spend, modeled like an investment.

A 30-minute walkthrough of how your affiliate spend would be structured and measured.

Book a demo