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Alternatives

The best Proof Analytics alternatives.

Looking past Proof Analytics for marketing measurement? If the question is how much to spend on media and where, with TV and other offline media in the picture, the strongest alternative is Odins: one managed Bayesian model per market, built from your own data. Odins is ours, so we say it up front. Four more options follow, sorted by who they fit.

Book a demo See the alternatives

Reviewed October 2026 · sources cited on this page

The alternatives

Five alternatives, sorted by fit.

Proof Analytics sells causal AI for go-to-market investment, delivered mostly as a service, plus a marketing resource management app on Salesforce. These five take a different route. The best-for lines say which one suits you.

  1. Odins

    Managed Bayesian platform That's us

    Best Proof Analytics alternative for advertisers who want a marketing mix model for the media budget, offline media included.

    Odins is a managed marketing investment platform. Proof models go-to-market investment broadly and can start from synthetic data. Odins models the media budget from your own history: one Bayesian model per market, with TV, radio, OOH and print next to digital, pricing and promotions. We collect and structure the data, data flows in daily, and scenarios and forecasts are yours to run any time. The model is retrained monthly and a person reviews every recommendation. Disclosure: this is our platform.

    Bayesian MMM · Fully managed · Daily data, monthly retrain Odins vs Proof Analytics

  2. Analytic Partners

    Enterprise incumbent

    Best for billion-dollar advertisers running global commercial analytics programs.

    The 2025 Gartner Magic Quadrant Leader, 25 years into the category, with the ROI Genome benchmark layer and published research on halo effects few can match. Software plus consulting, scoped and priced for the largest advertisers.

    Proprietary MMM · Software plus consulting · Enterprise Odins vs Analytic Partners

  3. Kantar LIFT ROI

    Enterprise incumbent

    Best for global enterprises that want effectiveness, brand and creative science together.

    The largest measurement company's MMM, with brand equity and creative quality folded into the analysis and the Bayesian Hamilton AI engine in the toolkit. A 2025 Gartner Visionary. An institution more than a product, at institution scale.

    Mixed methods, Bayesian engine included · Platform plus consulting · Enterprise Odins vs Kantar

  4. Mutinex

    Enterprise platform

    Best for multi-brand enterprises that need one MMM hierarchy across markets.

    GrowthOS packages enterprise MMM as cleanly as anyone, with real scale: more than 100 global brands and over 13 billion dollars in commercial decisions, by Mutinex's count. Run from Sydney, Melbourne and New York.

    MMM platform · Managed · Always-on Odins vs Mutinex

  5. Recast

    Advanced specialist

    Best for large, mostly US advertisers with analytics teams and daily data.

    A Bayesian MMM with time-varying parameters, weekly automated refreshes and out-of-sample backtesting. Built for Fortune 500 and large DTC budgets, with enterprise pricing that is not published.

    Bayesian MMM · Managed platform · Weekly refresh Odins vs Recast

Proof Analytics facts come from proofanalytics.ai, read October 2026. Other provider facts come from each vendor's public documentation, read September 2026: analyticpartners.com, kantar.com, mutinex.co and getrecast.com. Odins is our platform.

At a glance

Which alternative for which need.

Start from the question: the whole go-to-market motion, or the media budget.

Best fit
Why
A managed model for the media budget, offline included
Best fitOdins
WhyOne Bayesian model per market with offline media and business drivers, daily data, monthly retrain, every recommendation reviewed
A global commercial analytics program
Best fitAnalytic Partners
WhySoftware plus consulting with the ROI Genome benchmark layer, scoped for the largest advertisers
Effectiveness, brand and creative science together
Best fitKantar LIFT ROI
WhyMixed methods with the Bayesian Hamilton AI engine, from the largest measurement company
One hierarchy across many brands and markets
Best fitMutinex
WhyEnterprise MMM platform with campaign-varying modeling and real scale in analyzed spend
Large advertisers with analytics teams
Best fitRecast
WhyBayesian MMM with weekly refreshes and out-of-sample backtesting

Sources as listed above. Where a vendor does not state something publicly, we left it out.

When to look elsewhere

Four reasons to look for a Proof Analytics alternative.

Proof deserves credit for pushing cause and effect into budget conversations, with published prices and MASB certification. Some buyers need something more specific.

  • The decision is the media budget: how much, and in which channels
  • TV, radio, OOH or print carry real budget and need to sit inside the model
  • You want the model built from your own history from day one
  • You want the statistical method stated plainly, priors included
Why Odins

The media budget, modeled from your own data.

Odins is built for one decision: how much to spend on marketing and where to put it, with the uncertainty shown.

  • Data collection and structuring included, with data flowing in daily
  • Priors set in 2 to 3 working sessions, from your spend history, digital saturation signals and structured interviews
  • TV, radio, OOH and print in the same model as digital, next to pricing and promotions
  • Results from lift and geo tests you have run taken into the model, and a structured test proposed when the model is uncertain
  • Forecasts stored before actuals arrive and checked at each monthly retrain

Channel contribution, 80% ranges

from the posterior
Search 14 to 16% optimize
Social 9 to 13% optimize
Display 2 to 9% test first

A tight range is a decision. A wide range is a test plan, with cost boundaries.

FAQ

Frequently asked questions.

What is the best alternative to Proof Analytics?

It depends on the question. For budget size and allocation of media spend, offline included and run for you, Odins is the alternative we would point to, and yes, it is ours. For a global commercial analytics program, Analytic Partners. For effectiveness with brand and creative science, Kantar LIFT ROI. For one hierarchy across many brands and markets, Mutinex. For large advertisers with analytics teams, Recast.

How is Odins different from Proof Analytics?

Proof sells causal AI for go-to-market investment as a whole, can start from synthetic data, and does not state its statistical method publicly. Odins is a Bayesian marketing mix model for the media budget, built from your own data as it flows in daily, retrained monthly and reviewed by a person before each recommendation reaches you, with scenarios and forecasts you run any time. The full comparison, with sources: Odins vs Proof Analytics.

Is there a Proof Analytics alternative that models TV and radio?

Yes, Odins. TV, radio, OOH and print sit in the same model as digital, next to pricing and promotions, and data flows in daily so scenarios and forecasts can be run any time between monthly retrains.

Can Odins use the incrementality tests we have already run?

Yes. Results from lift tests, geo tests and other incrementality tests are taken into the model. Where the data still cannot resolve a channel, the reviewed recommendation proposes a structured test, such as a pulse test, with the expected cost stated up front.

What does a Proof Analytics alternative cost?

Proof Analytics publishes its prices, from 4,500 dollars a month on a 6-month contract. Most platforms on this list do not, ours included. Odins is a subscription priced for the budget it optimizes, for companies with a marketing budget from EUR 1M to several hundred million a year, with the team included and no data science hires needed.

Talk to our team

Marketing spend, modeled like an investment.

A 30-minute walkthrough of the model, the priors and the verification, on your channels.

Book a demo