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Alternatives

The best ELIYA alternatives.

Looking at ELIYA alternatives for Bayesian MMM with expert review? If the question is how much to spend and where, with offline media inside the model and forecasts you can check against actuals, the strongest alternative is Odins: one managed Bayesian model per market, with priors set with your team. Odins is ours, so we say it up front. Four more options follow, sorted by who they fit.

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Reviewed October 2026 · sources cited on this page

The alternatives

Five alternatives, sorted by fit.

ELIYA is a Zürich-based measurement platform: custom Bayesian MMM run by agentic AI, reviewed by PhD data scientists, with a conversational Analytics Studio. These five take a different route. The best-for lines say which one suits you.

  1. Odins

    Managed Bayesian platform That's us

    Best ELIYA alternative for advertisers who want priors set with their own team and a forecast record they can inspect.

    Odins is a managed marketing investment platform. Like ELIYA, it is Bayesian, measures offline media and puts a person behind every recommendation. The difference is in the setup and the follow-up: priors set with your team in 2 to 3 working sessions, one model per market with TV, radio, OOH and print next to digital, pricing and promotions, and forecasts stored before actuals arrive. Data flows in daily and scenarios and forecasts are yours to run any time, in the platform or from Claude via the Odins MCP; the model is retrained monthly. Disclosure: this is our platform.

    Bayesian MMM · Fully managed · Daily data, monthly retrain Odins vs ELIYA

  2. Recast

    Advanced specialist

    Best for large, mostly US advertisers with analytics teams and daily data.

    A Bayesian MMM with time-varying parameters, weekly automated refreshes and out-of-sample backtesting. Built for Fortune 500 and large DTC budgets, with enterprise pricing that is not published.

    Bayesian MMM · Managed platform · Weekly refresh Odins vs Recast

  3. Mutinex

    Enterprise platform

    Best for multi-brand enterprises that need one MMM hierarchy across markets.

    GrowthOS packages enterprise MMM as cleanly as anyone, with real scale: more than 100 global brands and over 13 billion dollars in commercial decisions, by Mutinex's count. Run from Sydney, Melbourne and New York.

    MMM platform · Managed · Always-on Odins vs Mutinex

  4. Lifesight

    Unified measurement

    Best for global retail, DTC and travel brands that want unified measurement with agent execution.

    Causal MMM, geo-based incrementality testing and attribution in one product, with AI agents that can push changes to the ad platforms within guardrails. Lifesight does not state its inference method publicly. Pricing on request.

    MMM plus experiments · Agentic · Global Odins vs Lifesight

  5. Google Meridian

    Open-source framework

    Best open-source option for teams with data scientists and geo-level data.

    Google's Bayesian framework, the most packaged of the open three, with the strongest budget optimizer and native geo-level modeling. You build and maintain everything yourself, and a 2026 academic review flags the default uniform priors as a misuse risk. Free license, paid for in staff and time.

    Bayesian framework · Self-hosted · Your team runs it Odins vs Meridian

ELIYA facts come from eliya.io, read October 2026. Other provider facts come from each vendor's public documentation, read September 2026: getrecast.com, mutinex.co, lifesight.io and developers.google.com/meridian. Odins is our platform.

At a glance

Which alternative for which need.

All five are built around a model. Pick on budget scale, who runs it and how you want to check it.

Best fit
Why
Bayesian MMM with priors set with your team and forecasts checked against actuals
Best fitOdins
WhyOne model per market, offline media and business drivers inside, and a person reviewing every recommendation
Large, mostly US budgets with an analytics team and daily data
Best fitRecast
WhyBayesian MMM with weekly automated refreshes and out-of-sample backtesting
One MMM hierarchy across many brands and markets
Best fitMutinex
WhyAn enterprise MMM platform built for multi-brand, multi-market scale
MMM, geo tests and attribution in one product
Best fitLifesight
WhyUnified measurement with AI agents that can act within guardrails
A free Bayesian framework your data scientists run
Best fitGoogle Meridian
WhyThe most packaged open-source option, with native geo-level modeling

Sources as listed above. Where a vendor does not state something publicly, we left it out.

When to look elsewhere

Four reasons to look for an ELIYA alternative.

ELIYA combines Bayesian MMM, agentic AI and expert review at a published entry price. These are the reasons buyers still compare.

  • You sell in markets with one national weekly series, where how the priors are set decides the answer
  • You want each forecast stored before the actuals arrive and checked at every retrain
  • You prefer one subscription sized to your budget, with the team included, over usage-based pricing
  • Your team wants to question the model from Claude or another assistant it already uses
Why Odins

Bayesian, reviewed and on the record.

Odins keeps what ELIYA buyers value, expert review and offline media in the model, and adds priors set with your team and a forecast record you can check.

  • Priors set in 2 to 3 working sessions, from your spend history, digital saturation signals and structured interviews
  • TV, radio, OOH and print in one model per market, next to digital, pricing and promotions
  • Results from lift and geo tests you have run are taken into the model, and a structured test is proposed when a channel is uncertain
  • Data flows in daily and scenarios and forecasts run any time, in the platform or from Claude via the Odins MCP; the retrain and reviewed recommendation are monthly
  • Forecasts stored before actuals arrive, so the model's record is there to inspect

Channel contribution, 80% ranges

from the posterior
Search 14 to 16% optimize
Social 9 to 13% optimize
Display 2 to 9% test first

A tight range is a decision. A wide range is a test plan, with cost boundaries.

FAQ

Frequently asked questions.

What is the best alternative to ELIYA?

It depends on your budget scale and how you want to work with the model. For Bayesian MMM with priors set with your team, offline media included and forecasts checked against actuals, Odins is the alternative we would point to, and yes, it is ours. For large, mostly US budgets with an analytics team, look at Recast. For one hierarchy across many brands and markets, Mutinex. For MMM, geo tests and attribution in one product, Lifesight. For a free Bayesian framework you run yourself, Google Meridian.

How is Odins different from ELIYA?

Both are Bayesian, both measure offline media and both have a person review the output. Odins sets the priors with your team in working sessions and stores every forecast before the actuals arrive so it can be checked at each retrain. The full comparison, with sources: Odins vs ELIYA.

Is there another Bayesian alternative to ELIYA?

Several. Odins, Recast and Mutinex run Bayesian MMM platforms, and Google Meridian is a free Bayesian framework you run yourself. What separates them is who sets the priors, who runs the model and how forecasts are checked.

Can Odins use the incrementality tests we have already run?

Yes. Results from lift tests, geo tests and other incrementality tests are taken into the model. Where the data still cannot resolve a channel, we say so and propose a structured test, with the expected cost stated up front.

What does an ELIYA alternative cost?

ELIYA states pay-as-you-go pricing from 490 dollars a month in its own pricing article, and Google Meridian is free to license. Most other platforms on this list do not publish pricing, ours included. Odins is a subscription priced for the budget it optimizes, for companies with a marketing budget from EUR 1M to several hundred million a year, with the team included and no data science hires needed.

Talk to our team

Marketing spend, modeled like an investment.

A 30-minute walkthrough of the model, the priors and the verification, on your channels.

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