Marketing investment platform

Your biggest discretionary cost. Your least measured.

You spend millions on marketing across dozens of channels. Odins connects all that data, models what actually drives results, and tells you whether you should be spending more, less, or differently.

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Trusted by marketers world wide

Measure what matters

See how every channel actually performs, without platform bias. Digital and offline, in one independent model.

Right budget, right allocation

Find the right total marketing budget, not just how to split it. Know where the next cent stops earning its keep.

Decide before you spend

Simulate different budget levels and compare scenarios before committing. Give the board options, not one number to approve or reject.

Full service, not self-serve

We manage the integrations, build the model, and review every recommendation before it reaches you. No data science team required.

Data Collection

All your marketing data, collected and structured

600+ connectors, fully managed

We connect to every platform you use, digital and offline, and structure the data into one unified view. You get clean, organized marketing data across all channels, updated automatically. Use it in Odins or push it back to your own warehouse.

600+ platform connectors, managed end-to-end
Digital and offline in one structure
Mapped to your business hierarchy
Export to your own data warehouse and BI tools

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Optimal Budget Allocation

See where your budget works hardest, and where it doesn't

Identify optimal spend levels and points of diminishing return per activity.

Every channel has a saturation point. The model shows how far each one is from reaching it. That way, you can move spend from channels that are maxed out to channels with room to grow. Same total budget, with better results.

Saturation curves for every channel
Marginal returns at every spend level
Optimal allocation across all channels simultaneously
Updated monthly as new data arrives

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Define the Marketing Budget

Find the right budget, then stress-test it

Easily simulate how different budget levels impact expected sales.

Should you be spending this amount at all? Simulate what happens at minus 20%, plus 10%, or double the budget. Compare scenarios side by side and present the board with concrete options on what to do next.

Simulate any budget level with expected outcomes
Compare scenarios side by side for the board
See the cost of every constraint and trade-off
Exportable plans your media team can act on

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Everything is Managed For You

Get a team behind the software

We connect, build, monitor, and recommend, so you don't have to.

We connect and monitor all the APIs, build and maintain the models for you, and review every recommendation before it reaches you. We even suggest what you should test every month. You use the system. We run it.

All integrations managed: Setup, monitoring, fixes
Models built and maintained by the Odins team
Every recommendation reviewed by our analysts
Monthly test plans for uncertain channels

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See what our customers say

See how customers use Odins to make better marketing investment decisions.

37%

By using Odins to understand where budget was working and where it was saturated, Aprila Bank increased total loan applications by over 37% — without increasing the total budget.

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"Odins.ai has been instrumental in helping us optimize our budgets and tackle the complexities of modern marketing. They've built a model that sharpens our understanding of resource allocation, ensuring more reliable decision-making across the board. Their expertise has made a real difference."

Nicolai Lenouvel Hansen , Marketing Manager, Aprila Bank