How Odins works

Odins seamlessly integrates your marketing, sales, and budget data, structuring it to fit your organizational hierarchy for real-time insights. Make smarter decisions with continuously updated, data-driven recommendations across all channels.

Get your data organized

Getting started with Odins is fast and easy. While most teams are fully up and running within a week, it’s possible to set up in just one day. We guide you step by step to ensure a smooth integration.

Marketing channels

Odins connect seamlessly with all major digital marketing channels

For non-API channels

Odins reads and structures reports to ensure a complete overview

Sales data

Easily import your sales data to optimize marketing spend and generate insightful reports

Budgets

Quickly set up marketing and sales budgets to track pacing against actuals in real-time, and use these for forecasting and budget optimization

Company hierarchy

Set up your company hierarchy that Odins structure your data against. For instance markets, customer segments and brands

Odins automatically structures and models your data

Odins unifies your marketing data, sales and budgets, and structure it according to your organizational divisions, providing overview and control, and the data foundation for smart decision making and modeling.

Custom models

Odins builds models tailored specifically for your company

Continuous

Marketing and sales data are constantly updated and structured

Online and offline

Digital and offline marketing channels are structured the same way

Real-time recommendations

With continuous flow of data, Odins can update recommendations in real time