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Get more out of your marketing budget →
Organize your marketing operations to ensure data structure, enabling sales modeling to enhance your marketing strategy.
Ensure your marketing data and learnings are structured and primed for AI.
Get more out of your marketing budget with next generation MMM models.
Streamline processes and build system value, over individual experience and manual processes.
Streamline processes and data collection
Overview
Odins incorporates data from both online and offline marketing channels into a single dashboard that provides insights into past, ongoing, and future campaigns.
Planning and coordination
Seamless collaboration among team members and external agencies. Enhance planning efficiency by assigning roles, tasks, and responsibilities.
Data collection and structured data
Ensure collection and structured data from online and offline marketing initiatives. Enabling Odins sales models and preparing for AI.
Access past campaigns
Effortlessly access data and insights from the past campaigns and reuse relevant assets and plans.
Get more out of your budgets with next generation sales models.
Bayesian approach
Enables the integration of prior knowledge, leveraging expert insights to develop more robust and stable models. The model is continuously updated based on real-time data.
Privacy friendly
MMM does not rely on personal customer data, it's privacy-safe and does not use any cookie or user-level information.
Actionable
Rather than relying on presentations or reports, the models are seamlessly integrated into the campaign planning process, ensuring commercial impact.
Scenario analysis
Do you have a sales target you need to reach? Odins can suggest optimal budget and channel mix to reach your sales goal.
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Odins.ai derives its name from Norse mythology. The god Odin sacrificed one of his eyes to drink from the Well of Urd, gaining profound insights and foresight in return.
This symbolism mirrors the company vision. Just as Odin gained insight and foresight, user of Odins.ai will gain valuable insights, explore scenarios and make informed decisions about their marketing activities.
MSc in Industrial Economics and Technology Management, specializing in statistics/algorithms - NTNUCo-
Founded the award winning marketing consultancy Proletar, later acquired by The North Alliance and rebranded as NoA Connect.
geirr@odins.ai
BSc in Economics and Business Administration at Norwegian School of Economics (NHH).
Experience from Google, Co-Founded Proletar/ NoA Connect, serving as COO.
rune@odins.ai
BSc in Econometrics - HW Edinburgh & MSc - EADA Barcelona.
Experience as digital specialist from Google, Co-Founded Proletar/ NoA Connect.
magnus@odins.ai
MSc in Information Systems and Business Computing - CBS.
Co-Founded Patientsky in 2014 until it's listing on the Norwegian stock exchange in 2020, serving as Technical Lead.
stephan@odins.ai
MSc in Industrial Economics and Technology Management with specialization in computer science & mathematical finance - NTNU.
Extensive experience as Data Scientist from PWC and Cognite.
peder@odins.ai
Customers and partners
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