# Odins.ai > Odins.ai is a marketing investment platform that helps companies find the right marketing budget and allocate it across channels for maximum return. It integrates all marketing data, digital and offline, runs Bayesian marketing mix models, and delivers monthly, human-reviewed recommendations on how much to spend and where. Odins is built and operated by Odins.ai AS in Oslo, Norway (founded 2023). The platform is fully managed: the Odins team connects the data sources, builds and retrains the models every month, and reviews every recommendation before delivery, so customers do not need a data science team of their own. Typical customers are companies in retail, e-commerce, finance and consumer services with significant marketing budgets across several channels, mainly in the Nordics. Odins also ships an MCP server so teams can query their marketing mix model from Claude, ChatGPT or Copilot. Key facts: Bayesian marketing mix modeling with time-varying saturation curves; priors set together with the customer; every estimate reported with a confidence range; forecasts stored before actuals arrive and verified monthly; online and offline channels (TV, radio, print, out-of-home, influencer, affiliates) modeled together with business drivers; structured data delivered to the customer's warehouse (BigQuery, Snowflake, Databricks, Redshift). ## Product - [Platform overview](https://odins.ai/product): One system for every marketing investment decision: data, model, scenarios and recommendations. - [Data integration](https://odins.ai/product/data-integration): Every marketing source, online and offline, plus sales and revenue, structured to the customer's own hierarchy. Fully managed. - [Connectors](https://odins.ai/product/data-integration/connectors): Search, social, display, affiliate and offline media connectors, with a page per platform. - [Reporting and insights](https://odins.ai/product/reporting-and-insights): Cross-channel view of spend and modeled revenue, digital and offline side by side. - [Scenario planner](https://odins.ai/product/scenario-planner): Forecast any budget before committing it, with a confidence range on every number. - [Recommendations and testing](https://odins.ai/product/recommendations-and-testing): Monthly, human-reviewed recommendations with expected impact, plus structured tests when the model is uncertain. - [Odins MCP](https://odins.ai/product/odins-mcp): Ask the marketing mix model budget, allocation and scenario questions from Claude, ChatGPT or Copilot. ## How it works - [How Odins works](https://odins.ai/how-it-works): From data to decisions, every month. - [The model](https://odins.ai/how-it-works/the-model): Baseline, saturation curves, adstock and control variables, with a confidence range on every estimate. - [Bayesian approach](https://odins.ai/how-it-works/bayesian-approach): Why the models are Bayesian and why every number is a range. - [Technical](https://odins.ai/how-it-works/technical): MMM for data-sparse, single-country markets and how prior-setting keeps models stable. - [Staying accurate](https://odins.ai/how-it-works/staying-accurate): Forecasts verified against actuals, monthly retraining and drift detection. ## Comparisons - [Compare hub](https://odins.ai/compare): 16 side-by-side comparisons plus a ranked buyer's guide, with sources. - [The 10 best MMM providers in 2026](https://odins.ai/compare/best-mmm-software): Buyer's guide from open-source frameworks to managed platforms. - [Odins vs Sellforte](https://odins.ai/compare/odins-vs-sellforte) - [Odins vs Recast](https://odins.ai/compare/odins-vs-recast) - [Odins vs Dema](https://odins.ai/compare/odins-vs-dema) - [Odins vs Funnel](https://odins.ai/compare/odins-vs-funnel) - [Odins vs Mutinex](https://odins.ai/compare/odins-vs-mutinex) - [Odins vs Lifesight](https://odins.ai/compare/odins-vs-lifesight) - [Odins vs Analytic Partners](https://odins.ai/compare/odins-vs-analytic-partners) - [Odins vs Kantar](https://odins.ai/compare/odins-vs-kantar) - [Odins vs Triple Whale](https://odins.ai/compare/odins-vs-triple-whale) - [Odins vs Fospha](https://odins.ai/compare/odins-vs-fospha) - [Odins vs agency MMM](https://odins.ai/compare/odins-vs-agency-mmm) - [Odins vs Google Meridian](https://odins.ai/compare/odins-vs-google-meridian) - [Odins vs Meta Robyn](https://odins.ai/compare/odins-vs-meta-robyn) - [Odins vs PyMC-Marketing](https://odins.ai/compare/odins-vs-pymc-marketing) - [Odins vs building MMM in-house](https://odins.ai/compare/odins-vs-in-house-mmm) ## Use cases - [Set the right total marketing budget](https://odins.ai/use-case/set-the-right-marketing-budget) - [Allocate budget across channels](https://odins.ai/use-case/allocate-budget-across-channels) - [Board-ready scenarios and forecasts](https://odins.ai/use-case/board-ready-scenarios-and-forecasts) ## By role - [For CMOs](https://odins.ai/by-role/cmo) - [For CFOs](https://odins.ai/by-role/cfo) - [For CEOs](https://odins.ai/by-role/ceo) - [For marketing managers](https://odins.ai/by-role/marketing-manager) - [For agencies](https://odins.ai/by-role/agencies) ## Customers - [Case study: Aprila Bank](https://odins.ai/case-study-aprila-bank): More than 37% more loan applications from the same budget. - [Case study: Høie](https://odins.ai/case-study-hoie) ## Company - [About Odins](https://odins.ai/about-us) - [Careers](https://odins.ai/careers) - [Contact](https://odins.ai/contact-us) - [Book a demo](https://odins.ai/book-a-demo) - [Privacy policy](https://odins.ai/privacy-policy) - [Terms of service](https://odins.ai/terms-of-service) ## Optional - [Search connectors](https://odins.ai/product/data-integration/connectors/search): Google Ads, Microsoft Ads and any search platform with an API - [Social connectors](https://odins.ai/product/data-integration/connectors/social): Meta, TikTok, Snapchat, LinkedIn, Pinterest and any social network with an API - [Display connectors](https://odins.ai/product/data-integration/connectors/display): Adform, DV360, Taboola, Kobler, Readpeak, Azerion, Bidtheatre, EasyAd, TrafficStars, TrafficJunky and any display network with an API - [Affiliate connectors](https://odins.ai/product/data-integration/connectors/affiliates): Awin, Adtraction, Tradedoubler, Circlewise, Addrevenue, Tapfiliate, Prisjakt, PriceRunner and any affiliate network with an API - [Offline media](https://odins.ai/product/data-integration/connectors/offline-media): TV, radio, out-of-home, print and influencer spend structured like digital - [Odins on Gartner Peer Insights](https://www.gartner.com/reviews/product/odins) - [Odins on Capterra](https://www.capterra.com/p/10035132/Odins/) - [Odins on G2](https://www.g2.com/products/odins-ai/reviews) - [Odins on LinkedIn](https://www.linkedin.com/company/odinsai/)