Odins Guides

Marketing mix modelling for different business models | Odins

magnus@odins.ai (Odins) — Mon, 05 Oct 2026 17:53:00 GMT

MMM works the same way in every industry. What changes is the outcome you model, the delay, the controls and the structure. Retail, banking, B2B, subscriptions and more.

Using marketing mix modelling from ChatGPT or Claude | Odins

magnus@odins.ai (Odins) — Mon, 05 Oct 2026 17:52:00 GMT

An AI assistant is a very good way to use a marketing mix model, and a poor replacement for one. What MCP changes, and what to check before you connect.

Data for marketing mix modelling: what to collect and how | Odins

magnus@odins.ai (Odins) — Mon, 05 Oct 2026 17:51:00 GMT

Most MMM projects that stall do so on data, not statistics. What to collect, how to get TV and radio data from your agency, and the problems that ruin models.

How to choose a marketing mix modelling vendor | Odins

magnus@odins.ai (Odins) — Mon, 05 Oct 2026 17:49:00 GMT

The statistics rarely separate MMM vendors. Who does the work after the first model does. The questions to ask, plus budget, data and time to first results.